Specialist, Creator Activation

Omnicom Media US

2d•Hybrid

About The Position

The Specialist, Creator Activation is an integrated role tasked with driving Influencer activation within OMG’s dedicated managed service product, Creo. The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve all OMG agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.

Requirements

Interest in Influencer marketing and an ability to match brand narratives with Creator-led storytelling
Strong relationship building skillset
Understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
Analytical and creative mind with strong communication skills
High levels of integrity, autonomy, and self-motivation
Strong business acumen and the ability to make recommendations in a timely manner
Bachelor’s degree (Marketing/Advertising/Communications preferred)
0-1 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Detail-oriented and organized with the ability to multi-task and manage priorities
Experience with Influencer or social platforms and tools

Responsibilities

Responsible for the strategic alignment and vetting of Influencers for specific client campaigns
Aggregate submissions of Influencer personalities and maintain quality control
Execute partnerships with influencers from post contract phase through campaign completion
Responsible for content review process between influencer and account team
Input all campaign details into accounting/tracker system
Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
Follow social media influencer personalities across multiple social platforms
Assist Sr. Specialists and Managers in creator logistics (travel, shipping product, etc.) to Talent/Influencers for campaigns
Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Build and maintain relationships with creators and platform partners to identify opportunities for activating