Associate Director - Retail & Activation Marketing

Murad•El Segundo, CA

2h•$130,000 - $145,000

About The Position

Murad is seeking a talented, consumer-obsessed retail marketing leader to drive the brand’s transformation in the US. This role will own the end-to-end marketing strategy and execution for our retail partners, with a focus on Ulta, while driving key priority brand initiatives nationally. The ideal candidate is equal parts strategic marketer and hands-on entrepreneur, energized by a fast-paced environment that rewards creativity and impact.

Requirements

At least 5 years of Channel/Retail/Trade Marketing experience required, with a minimum of 2 years’ direct experience working with Ulta.
Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
Strategic thinker with strong business acumen, able to analyze complex information and translate it into insights and actionable plans.
Proven experience in leading cross-functional teams and driving integrated marketing initiatives.
Strong communication and leadership skills, with the ability to influence multiple stakeholders across different functions.
Bachelor’s degree required.

Nice To Haves

MBA a plus

Responsibilities

Develop and manage US go-to-market activity calendar for both new product launches and core initiatives in collaboration with account leads, ensuring alignment with the brand’s strategic objectives and key commercial moments.
Own end-to-end retail marketing and brand performance for Ulta, our biggest customer. Monitor performance and competitive activity; create action plans to close gaps and capitalize on opportunities, driving sales growth, SKU productivity, and brand health.
Lead category management anchored in robust shopper insight, developing planograms and VM that highlight our brand’s difference, focuses on hero products, helps navigation, and ultimately drives purchase interest.
Develop and execute brand initiatives (campaigns, events, sampling, etc.) in collaboration with creative, Ops, sales, and education to ensure all needs are met and achieve the brand’s overall objectives.
Oversee creative development of retailer content, ensuring all requirements are met and that they adhere to best practices. Manage all marketing requests such as comps/asset forms, new product set up forms, sell sheets, photography, social assets, copy, etc; ensuring requests are on time and executed consistently.
Create post-mortem analysis of programs, launches, animations, etc to ensure we optimize future activities based on learnings.
Lead the planning and execution of trade shows and market meetings, and partner with the team on the field sales meeting.