TEMP Associate Director, Digital Activation

Adelphi Group•Los Angeles, CA

1d•Hybrid

About The Position

OMD Temporary Associate Director, Digital Activation. This role requires an individual to be the go-to for all things digital for their client and internal strategy team, grow relationships with clients, and become a trusted resource for marketplace information. The position involves identifying new/innovative digital opportunities, providing points-of-view on technologies, partners, platforms, and opportunities, and meeting with media sales executives and industry representatives. The role also requires staying abreast of industry trends, understanding campaign programs from concept to execution, ensuring financial reconciliation, adherence to the OMD digital planning process, and accurate timesheet capture. Additionally, the Associate Director will supervise media plan development, facilitate team member development, and share knowledge of new technologies. A key aspect is critical thinking, using data to defend insights, uncovering new targeting opportunities, analyzing and optimizing plans based on KPIs, and negotiating plans and Terms and Conditions. Collaboration with internal groups and partners is essential.

Requirements

Minimum 5+ years of digital industry related experience
Deep experience with managing several complex custom content/sponsored content programs at one time is preferred
Collaborative nature and experience with media owners, agency business units, and creative agency partners
Comfort level with data, analytics and measurement, and various data sources and methodologies
Thorough knowledge of the principles of marketing/advertising, understanding of media concepts, and creative requirements
Uses alternative analytical approaches to solve media problems
Writes clearly and concisely and present orally in an articulate and confident manner
Effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf
Articulates objectives, opportunities and techniques
Ability to train and inspire team

Responsibilities

Be the go-to for all things digital for your client and internal strategy team
Grow relationships with clients, become the trusted resource for marketplace information
Identify new/innovative digital opportunities for the client, when appropriate
Provide point-of-view on various technologies, partners, platforms and opportunities in the marketplace
Meet with media sales executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business and foster strong relationships between OMD and the marketplace
Keep abreast of industry trends (trade press, seminars, events, competitive) that may impact a client’s business
Be well versed in all aspects and details of the campaign programs from concept to executional details
Ensure that all clients financials are reconciled
Ensure that the OMD digital planning process is followed, opportunities are being tracked and reflected accurately
Ensure that timesheets of team members are being captured and reflected accurately
Supervise development, implementation and maintenance of media plans
Facilitate each team member’s development and educate them on process
Continually learn and gain expertise in new technologies and share that knowledge throughout the team
Hungry for insights and can defend thinking with data, mine, harmonize and elevate insights
Uncover new targeting opportunities to buy more efficiently and better understand the outcomes we drive for clients
Mine, harmonize and elevate insights across various data sources; analyze and optimize plans based on KPI’s
Negotiate plans and Terms and Conditions in terms of business points and flag any inconsistencies or issues with GD
Embrace and drive results; build partnerships with others on behalf of clients
Provide support to internal groups within OMG and determine the best way to integrate and leverage all resources