Senior Director, Digital Activation

Adelphi Group•New York, NY

23h•$120,000 - $230,000•Hybrid

About The Position

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Requirements

Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Ability to effectively manage costs while exceeding performance and viewability goals

Nice To Haves

Experience in search, display, social and video channels
Experience with demand side platforms
Experience with Business Intelligence tools
Experience with new supply & data sources
Experience with new media measurement techniques
Experience managing and mentoring a team
Experience directing and managing external agency and vendor teams
Experience with Investment lead on budget opportunities
Experience tracking innovation within the industry
Experience evaluating and identifying new partners and technology

Responsibilities

Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client
Leading digital innovation and thought leadership
Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Accountability over client’s budgets
Developing strong relationships with clients, global counterpart colleagues
Actively participating and helping to lead the integrated media planning - Setting Budgets, KPI's and measurement framework
Delivering credible thought leadership on Programmatic’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
Leading communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders
Ability to effectively manage costs while exceeding performance and viewability goals
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Managing and mentoring a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development
Directing and managing external agency and vendor teams of 25+
Ensuring team manages and efficiently optimizes programs within budget goals, working closely with Investment lead on budget opportunities
Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients
Participating in New Business efforts