Manager, Digital Activation

Adelphi Group • New York, NY

1d • $50,000 - $95,000 • Hybrid

About The Position

As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Requirements

• 3-5 years in media planning with expert digital buying knowledge and hands-on DSP experience in DV360 and a working knowledge in at least one other DSP: (TTD or Amazon DSP)
• Experience managing teams and client relationships, with strong communication skills for cross-functional collaboration.
• Proficient in MS Excel and campaign workflow tools like Prisma.
• Experience managing large data sets and 3rd party verification tools (e.g., IAS).
• Ability to self-manage, handle multiple priorities, and pay strong attention to detail.

Nice To Haves

• Entertainment experience is preferred.

Responsibilities

• Serve as the secondary lead for plan development, digital buy execution, pacing/performance optimization, client interaction, and team management.
• Build strategic frameworks aligned with client business goals, direct multi-touchpoint strategies, and own consumer insights.
• Oversee campaign activation, budget management, and the Digital Activation Process to ensure efficiency.
• Lead client communications, foster partnerships, and mentor the team with a proactive, hands-on approach.
• Lead campaign design, determine buying paths (manual/programmatic), and implement Business Intelligence tools/new capabilities.
• Oversee billing, reconciliation, and ensure proper use of 3rd party tools.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed