Senior Director, Consumer Experience & Marketing Activation Platforms

Colgate•Piscataway, NJ

3h•Hybrid

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition. We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health. If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team! We are excited to invite applications for the position of Senior Director, Consumer Experience & Digital Marketing Activation Platforms within our Global Digital Applications Team. Operating within the world’s leading Oral Care Company, we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for managing and implementing the technology solutions and strategy which power our CRM, Media Activation, and Loyalty digital programs. You will join a team of passionate, talented technologists who collaborate to design and build cutting-edge experience & marketing solutions to power Colgate-Palmolive’s Digital Transformation and deliver measurable business value. If you are intellectually curious, future-focused and solution-oriented, you will fit right into our fast-paced, collaborative environment!

Requirements

Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field
15+ years professional experience working in Information Technology or Digital Marketing; experience working with enterprise digital marketing platforms and suites (i.e., Salesforce Marketing Cloud), working with CRM, Digital Media Activation, Digital Media Analytics, Digital Marketing, and/or Loyalty platforms
Experience with Advertising Technology including Google Marketing Platform (Google Campaign Manager, Google Analytics, Onboarding partners including LiveRamp.)
Proven track record in managing large scale initiatives and highly complex technology implementations; working with large scale data systems and transactional customer data records
Understanding of data management and data governance practices including data stewards, data custodians, data lineage, data quality, data cleansing, metadata management, etc.
Understanding of governmental privacy regulations on the collection and use of customer data (such a GDPR and CCPA) and how this impacts customer data management.
Ability to apply agile methodology and sprint development to manage project implementations and backlogs
Experience leading large full-Lifecycle implementations and/or implementing integrated solutions including cloud-based marketing solutions

Nice To Haves

Web Analytics experience including Google Analytics 4 and Google Tag Manager; Google Cloud Platform including Big Query, and Cloud Data Storage; experience with Snowflake experience implementing Salesforce Data Cloud
Hands-on experience with LLMs, prompt engineering, and embedding models for business applications
Experience leveraging and implementing additional marketing technology including SAP Customer Data Cloud (Gigya)
Experience working cross functionally within brand marketing, ecommerce, or direct to consumer functions.
Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools.
Exposure to CPG ecommerce marketplace and channels
Exposure to SAFe framework in previous implementations / projects
Ambitious, resilient, agile, self-starter
Desire to lead and build and strengthen a team-oriented environment.
Excellent verbal and written communication skills as well as customer relationship building skills
Strong organization and project management skills with the ability to manage complex projects with many stakeholders.

Responsibilities

Manage the end to end strategy and implementation of our Digital Marketing Activation technology stack including Salesforce Marketing Cloud, (Data Cloud, Marketing Cloud Engagement), Adtech platforms including LiveRamp and Google Marketing Platform, and Zinrelo Loyalty
Manage the end to end strategy related to Media Data and Analytics managing platforms including Salesforce Datorama and Claravine as well as cleanroom technologies including Infosum, Google Ads Data Hub, and Amazon Marketing Cloud
Manage the selection and implementation of MarTech platforms to support Data Acquisition and Activation including MessageBird, E-Mail on Acid, Jebbit, and Attentive
Lead the selection and implementation of key digital marketing technology in support of our global strategy for Consumer Relationship Management, Media Data Onboarding/ Identity Resolution, and Loyalty
Lead functional requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects
Contribute to the design and implementation data capture and tagging strategies to enhance personalized targeted experiences and drive business value
Collaborate with cross-functional teams to integrate MarTech technology and measurement components
Manage a diverse portfolio of projects with the objective of advancing our CRM, Loyalty, and Digital Marketing capabilities globally
Manage a team of 10 employees
Manage vendor relationships with key software and consulting vendors
Develop, mentor, and assist direct reports in meeting their overall career objectives
Manage the relationships with global and divisional Marketing teams to advance CRM, Media Activation, and Loyalty strategies and technologies
Understand the Company’s consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Salesforce Data Cloud, Google Cloud Platform, and Snowflake.
Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study

Benefits

medical
dental
vision
basic life insurance
paid parental leave
disability coverage
participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
a minimum of 15 vacation/PTO days
13 paid holidays
Paid sick leave