Director Consumer Marketing - ATTR

AstraZeneca • Philadelphia, PA

2d • Onsite

About The Position

At AstraZeneca, we turn ideas into life-changing medicines. Join us as Consumer Marketing Director for the ATTR brand team in Wilmington, DE, where you will play a pivotal role in translating scientific innovation into high-impact, insight-driven consumer engagement, particularly in low-awareness conditions where earlier identification and diagnosis are critical. This role heads the definition, design, execution, and measurement of a targeted, data-driven consumer strategy, integrating precision media, audience segmentation, and full-funnel engagement to drive measurable impact. You will partner cross-functionally across Sales, Commercial Operations, and Market Access to deliver results in a dynamic therapeutic area. You will own the consumer brand strategy and annual operating plan, ensuring alignment of insight-led messaging, behaviorally informed creative, and channel execution. The role also drives omnichannel engagement, leveraging AI-enabled capabilities and performance data to optimize strategy and outcomes.

Requirements

• Bachelor’s Degree
• 5+ years’ experience within pharmaceutical/biotechnology companies or healthcare marketing agencies, ideally in specialty or competitive therapeutic areas
• At least 3 years of commercial experience

Nice To Haves

• Experience leading and executing brand strategy
• Strong expertise in consumer engagement, precision marketing, and digital strategy
• Demonstrated capability in media strategy, omnichannel execution, and performance optimization
• Experience working in specialty or emerging therapeutic areas requiring patient identification and education
• Advanced degree (Business, Marketing, or Science) preferred
• Strong communication, influencing, and stakeholder leadership skills
• Proven success delivering results in complex, cross-functional environments
• Ability to navigate ambiguity and drive innovation

Responsibilities

• Serve as a clinical messaging expert and guide aligned, credible communication across stakeholders
• Define a compelling value proposition informed by customer, market, and patient insights
• Lead brand planning, budget management, and performance tracking to deliver ROI
• Translate media, engagement, and behavioral data into actionable strategy optimization
• Optimize engagement strategies to improve identification, reach, and conversion outcomes
• Influence cross-functional stakeholders to deliver on KPIs and strategic priorities
• Build strong relationships with KOLs, advocacy groups, and key external partners
• Develop advanced omnichannel media measurement frameworks, including ROI and attribution insights
• Lead forecasting and financial alignment to brand strategy
• Identify trends in patient journeys, diagnostic pathways, and market dynamics
• Drive precision-targeted, multi-channel marketing initiatives aligned to business goals
• Champion innovative approaches to accelerate competitive differentiation

Benefits

• short-term incentive bonus opportunity
• equity-based long-term incentive program (salaried roles)
• retirement contribution (hourly roles)
• commission payment eligibility (sales roles)
• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director