Associate Director, Consumer Marketing – CAMZYOS

Bristol Myers Squibb • Princeton, NJ

6d • Hybrid

About The Position

This position reports to the US Camzyos Consumer Team Director. We are seeking an individual who has a passion for consumer marketing and is a strategic thinker with proven leadership ability. Demonstrating an ability to be a flexible team player is an important requirement. The Associate Director, Consumer Marketing for CAMZYOS is a key strategic leader within the US Cardiovascular Commercial organization. This role is responsible for developing, executing, and optimizing consumer‑focused marketing strategies that empower patients with symptomatic obstructive hypertrophic cardiomyopathy (oHCM), drive appropriate patient activation for CAMZYOS, and increase disease awareness and appropriate diagnosis. The position requires experience with consumer marketing strategy and execution, DTC campaign leadership, overall media / omnichannel expertise, and effective collaboration across a complex matrix organization.

Requirements

• Bachelor’s degree; MBA or advanced degree preferred.
• Minimum 6 years of pharmaceutical marketing experience, including direct responsibility for DTC/consumer campaign leadership.
• Proven success leading large‑scale omnichannel DTC campaigns (digital, social, CRM, etc.).
• Demonstrated ability to convert insights into impactful consumer strategies and activation plans.
• Experience leading cross‑functional teams and external agencies.
• Strong project management, analytical, communication, and influencing skills.
• Ability to lead effectively in a complex, fast‑paced matrix environment.
• Experience in cardiovascular or rare disease categories.
• Experience supporting brand launches or expansion of established DTC campaigns.
• Familiarity with patient journey insights, CRM, and integrated ecosystem models.
• Natural curiosity and willingness to learn
• This role operates within a highly collaborative commercial team and requires strong partnership across internal and external stakeholders, with an emphasis on agility, communication, and cross‑functional alignment.

Responsibilities

• Partner with creative and media agencies, business insights and analytics, market research, finance, regulatory, legal, medical counterparts in the development, implementation and evaluation of Consumer strategies and tactics
• Identify core consumer strategies and tactics to drive new patient starts
• Leverage research and behavioral insights to drive actionable consumer marketing plans.
• Leverage new technologies (ie: AI) to increase effectiveness and efficiencies of processes and programs.
• Lead the testing, creative and message evolution of the Digital campaign tactics for diagnosed oHCM patients not yet on CAMZYOS across multiple touchpoints (e.g. Digital, Social, Point of Care)
• Optimize targeting, content sequencing, and KPI‑driven performance.
• Manage multiple agency partners through creative development, production, media strategy, and measurement.
• Collaborate with Professional Marketing, Market Access, Medical, Patient Support Services, Omnichannel, Sales, and other matrix partners to ensure aligned execution.
• Serve as a consumer marketing voice in brand planning, forecasting, and insight generation.
• Maintain, Measure and Optimize Disease‑state awareness initiatives that increase recognition of symptomatic oHCM and motivate meaningful patient‑provider dialogue.
• Prescribed Patient Support Initiatives that support a positive patient experience that lead to brand advocacy.
• Partner with BI&A to assess campaign performance, derive insights, and implement optimizations for improved consumer engagement and activation.

Benefits

• Medical, pharmacy, dental, and vision care.
• BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees))
• 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level