Nurtec Consumer Marketing Director

Pfizer • New York City, NY

5d • Hybrid

About The Position

Migraine is a common, debilitating neurological disease affecting 40M people in the US. Surprisingly, less than half of the 19.5M people living with Migraine are diagnosed. Less than half of those diagnosed are treated on Rx therapy. There is a segment of people living with migraine who are highly engaged in the disease and actively seeking new medications. There is another, larger segment, that has lost hope of finding a therapy that effectively addresses their condition. They have tried one treatment after another with no effect and have consequently lowered their expectations or have lost hope entirely. To fully achieve the brand ambition, we must activate those seeking care and awaken the market that has gone dormant due to the cycle of past disappointments. Nurtec ODT produces amazing outcomes for patients that often transform their lives. Many patients not only enjoy the benefit of reduced pain but experience such profound relief that they actually reimagine the type of person they want to be in the world In 2026 Nurtec must achieve high growth to achieve $1.6Bn sales, which will require the introduction of breakthrough patient activation. The Director, Consumer Marketing will serve as the day-to-day lead for patient activation efforts including consumer strategy, TV, digital and point of care. They will be responsible for optimizing the success of Nurtec’s branded Interrupter campaigns, digital channels, and campaign development for new indications and launches. This role will serve as the consumer lead for all market research, messaging development, RWE data promotion and develop brand OPDP preclearance strategy for new claims/campaigns.

Requirements

• Bachelor’s degree and 8+ years of pharmaceutical industry experience required
• US Consumer marketing experience required, inclusive of TV, OPDP preclearance experience with a track record of significantly contributing to launch performance and/or growth of inline brands
• Demonstrated strong consumer marketing insights including an understanding of consumer needs, preferences, and behaviors along the customer journey and ability to translate these into meaningful strategies and tactics
• Demonstrated strong strategic thinking and analytic skills to measure attribution and drive marketing performance, marketing mix improvements, and higher ROI
• Strong strategic skills, with the ability to translate strategy and analysis to a tactical, executable level
• Ability to operate in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams
• Innovative thinker who is excited by "pioneering" initiatives that may not have precedent
• Ability to engage and influence team members, even without direct reporting relationships
• Permanent work authorization in the United States.

Responsibilities

• Owner of TV campaigns, including review with leadership, testing, optimization, OPDP submission, shoots, & editing/RC/finalization and digital pull through mapped to the right audience targeting
• Lead strategic evaluation and omni channel asset development of new persuasive and breakthrough campaign for new indications and launches including Prevention and Menstrual Migraine
• Collaborate with team members and CMO partners to ensure branded campaigns are amplified with the right message to the right audience across the paid, owned, and earned media landscape
• Serve as Consumer lead to ensure strong insight generation including for market research, messaging development, and integration needed across the portfolio
• Spearhead cross-functional collaboration with regulatory and medical colleagues to understand and pull through labeling, data updates
• Support annual consumer operating and tactical plan development process
• Manage/oversee day-to-day with core consumer agency
• Uphold Pfizer’s core values of Excellence, Equity, Courage and Joy while contributing to a positive and collaborative team culture

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior