Product Director, Consumer Marketing, CAPLYTA

Johnson & Johnson • Titusville, NJ

5d • Onsite

About The Position

Johnson & Johnson is recruiting for a Product Director, Consumer Marketing, CAPLYTA Bipolar Depression, located in Titusville, NJ. This role reports to the Group Product Director, Consumer Marketing, and will serve as a core member of the CAPLYTA brand team accountable for shaping and executing the consumer, patient, and omnichannel marketing strategy for the bipolar depression indication.

Requirements

• A minimum of a Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience is required, including at least 5 years in pharmaceutical, biotech, or healthcare commercial roles such as marketing, sales, market access, or related functions.
• A minimum of 2 years specifically in consumer marketing within the pharmaceutical, biotech, or healthcare space is required.
• Demonstrated success in strategic marketing, cross-functional leadership, project management, and clear executive-level communication is required.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Nice To Haves

• People leadership experience and/or demonstrated ability to lead agencies and cross-functional teams through complexity is preferred.
• Experience in neuroscience, psychiatry, central nervous system disorders, or other specialty pharmaceutical categories is preferred.
• Experience in both consumer and HCP marketing preferred.
• Experience supporting product launch, indication expansion, or major brand growth initiatives is preferred.
• Experience using AI-enabled tools, analytics, and data-driven approaches to improve marketing effectiveness, decision-making, and innovation is preferred.

Responsibilities

• Serve as a core member of the CAPLYTA brand team responsible for developing the integrated consumer marketing strategy, positioning, and messaging for the bipolar depression indication in alignment with business objectives.
• Lead development of consumer-facing brand campaigns and patient initiatives for bipolar depression, including strategy, creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints.
• Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for CAPLYTA in bipolar depression, using data-driven insights to optimize impact.
• Partner closely with agency teams and cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics.
• Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization.
• Support patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities.
• Identify opportunities to accelerate growth for the bipolar depression indication through differentiated consumer engagement, innovative channel strategy, and strong execution against brand priorities.
• Support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey.
• Manage complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements.
• Demonstrate strong collaboration and partnership skills with CAC partners and ensure organized plans for asset approvals.
• Work in close partnership with the Group Product Director to help define indication-specific priorities, inform long-range planning, and advance the CAPLYTA bipolar depression business through strong strategic thinking and collaborative leadership.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior