Director, Athletics Consumer Marketing

University of South Florida • Tampa, FL

2d

About The Position

USF Athletics is seeking a strategic and data-driven Director, Consumer
Marketing to lead all fan-facing, revenue-generating marketing efforts across
paid media, digital platforms, and owned communication channels. This role is
responsible for developing and executing integrated consumer marketing
strategies that drive ticket sales, attendance, fan acquisition, engagement, and
retention.

The Director, Consumer Marketing will oversee paid advertising, the USF
Athletics website, email marketing, and the mobile app, while directly managing
and developing two managers responsible for these functional areas. This
position plays a critical role in shaping the fan journey and ensuring cohesive,
measurable, and high-performing marketing efforts across all touchpoints.

Core competencies for this role include strategic thinking, strong business
acumen, and a data‑driven, results‑oriented mindset. The ideal candidate brings
exceptional leadership and people‑management skills, along with strong
communication and presentation abilities, and the ability to thrive in a
fast‑paced, deadline‑driven environment. The position operates within a
high‑energy, collaborative athletics setting and requires evening and weekend
work to support athletic events and key campaigns. Success in this role requires
a strong commitment to the mission, values, and brand of USF Athletics.

Requirements

• Strategic thinking
• Strong business acumen
• Data‑driven, results‑oriented mindset
• Exceptional leadership and people‑management skills
• Strong communication and presentation abilities
• Ability to thrive in a fast‑paced, deadline‑driven environment
• Strong commitment to the mission, values, and brand of USF Athletics

Responsibilities

• Lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels.
• Develop and execute integrated consumer marketing strategies that drive ticket sales, attendance, fan acquisition, engagement, and retention.
• Oversee paid advertising, the USF Athletics website, email marketing, and the mobile app.
• Directly manage and develop two managers responsible for these functional areas.
• Shape the fan journey and ensuring cohesive, measurable, and high-performing marketing efforts across all touchpoints.

Benefits

• medical, dental and life insurance plans
• retirement plan options
• employee and dependent tuition programs
• generous leave
• hundreds of employee perks and discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed