Director, Athletics Consumer Marketing

University of South Florida•Tampa, FL

10d•Onsite

About The Position

USF Athletics is seeking a strategic and data-driven Director, Consumer Marketing to lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels. This role is responsible for developing and executing integrated consumer marketing strategies that drive ticket sales, attendance, fan acquisition, engagement, and retention. The Director, Consumer Marketing will oversee paid advertising, the USF Athletics website, email marketing, and the mobile app, while directly managing and developing two managers responsible for these functional areas. This position plays a critical role in shaping the fan journey and ensuring cohesive, measurable, and high-performing marketing efforts across all touchpoints. Core competencies for this role include strategic thinking, strong business acumen, and a data‑driven, results‑oriented mindset. The ideal candidate brings exceptional leadership and people‑management skills, along with strong communication and presentation abilities, and the ability to thrive in a fast‑paced, deadline‑driven environment. The position operates within a high‑energy, collaborative athletics setting and requires evening and weekend work to support athletic events and key campaigns. Success in this role requires a strong commitment to the mission, values, and brand of USF Athletics.

Requirements

Strategic thinking
Strong business acumen
Data-driven, results-oriented mindset
Exceptional leadership and people-management skills
Strong communication and presentation abilities
Ability to thrive in a fast-paced, deadline-driven environment
Commitment to the mission, values, and brand of USF Athletics

Responsibilities

Lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels.
Develop and execute integrated consumer marketing strategies that drive ticket sales, attendance, fan acquisition, engagement, and retention.
Oversee paid advertising, the USF Athletics website, email marketing, and the mobile app.
Directly manage and develop two managers responsible for functional areas.
Shape the fan journey and ensure cohesive, measurable, and high-performing marketing efforts across all touchpoints.