Senior Director, PR & External Communications

Modernizing Medicine•Boca Raton, FL

1d•Hybrid

About The Position

The Senior Director, PR & External Communications is a strategic executive leader responsible for defining and driving the organization's enterprise brand reputation, AI-augmented media strategy, multi-channel communications architecture, and all external communications. This role transitions the function from tactical execution to a data-driven power engine—leveraging generative AI, predictive sentiment analytics, and advanced social listening tools to elevate market share, establish category leadership, and safeguard corporate reputation. Managing cross-functional agency partners and high-performing teams, the Senior Director aligns global storytelling with executive vision, product innovation, and business growth.

Requirements

12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related business field
High-growth B2B, healthcare, or enterprise technology industry background required.
Proven track record of operating at a Director or Senior Director level, driving strategy for global or multi-market organizations.
Strong command of modern PR and Marketing technology stacks, including AI-driven PR tools (e.g., Brandwatch, Meltwater, Sprout Social, ChatGPT/Enterprise AI prompt tools, SEMrush, Google Analytics 4, Cision, BuzzSumo).
Mastered expertise in crisis communication, risk mitigation, and rapid-response media operations.
Experience architecting data-backed social selling, thought leadership, and employee advocacy frameworks that directly support commercial growth.
Exceptional executive presence with experience pitching to, coaching, and representing C-suite leadership.
Strong financial acumen with demonstrated experience managing seven-figure PR budgets and leading multi-agency partner networks.
Ability to travel domestically up to 25%

Responsibilities

Architect and execute a comprehensive global PR, executive communications, and corporate reputation strategy aligned with enterprise revenue and market positioning goals.
Serve as a core strategic advisor to the CMO, C-suite, and board on crisis management, enterprise positioning, media relations, and key industry narratives.
Lead corporate crisis communications and dynamic response protocols using real-time media monitoring and predictive risk management models.
Lead a robust Analyst Relations program, cultivating strategic relationships with key industry analysts (e.g., KLAS, Frost & Sullivan, Forrester) to influence market positioning.
Select and manage a top-tier PR agency with the goal of obtaining earned coverage in tier 1, 2, and 3 level publications.
Develop strong and differentiated PR strategies in collaboration with the agency.
Modernize media operations by integrating AI tools and data analytics for hyper-targeted journalist outreach, press release optimization, audience sentiment analysis, and trend forecasting.
Direct agency partners, vendors, and internal teams to deliver high-impact media placements across digital, broadcast, and print channels.
Oversee executive thought leadership programs, securing top-tier keynote opportunities, podcast features, and strategic panel seats for senior executives.
Drive employee advocacy, modern social selling, and executive LinkedIn strategies, equipping global teams with AI-assisted content engines to amplify corporate initiatives.
Partner with the digital marketing team to strategically integrate PR initiatives with SEO, digital content, third-party evaluation portals (e.g., Software Advice), and web properties to enhance inbound engagement and domain authority.
Define and execute ModMed’s corporate social media strategy to drive engagement and brand awareness across multiple social media channels, including LinkedIN, Reddit, Instagram, TikTok, and Facebook.
Partner closely with the internal enterprise communications team to build a unified communication strategy, employee engagement programs, and a global culture.
Direct the global customer reference and success story programs to amplify customer impact and drive sales enablement.
Oversee the strategy and execution of the annual customer HERO awards program, presented at the user conference.
Manage the global PR and Communications budget, optimizing resource allocation between technology stacks, external agencies, and internal operations.
Establish modern PR metrics beyond traditional impressions, utilizing attribution modeling, share of voice (SOV), domain authority impact, brand sentiment, and full-funnel conversion metrics to demonstrate ROI to leadership.
Manage a team of six internal employees and oversee partnerships with several external agencies.

Benefits

Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
Generous Paid Time Off and Paid Parental Leave programs
Company paid Life and Disability benefits
Flexible Spending Account
Employee Assistance Programs
Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
Global presence and in-person collaboration opportunities
Dog-friendly HQ (US)
Hybrid office-based roles and remote availability for some roles
Weekly catered breakfast and lunch
Treadmill workstations, Zen, and wellness rooms within our BRIC headquarters