Senior Director, Portfolio, Connections & Media

Coca-Cola•Atlanta, GA

11h

About The Position

The Senior Director, Portfolio provides strategic oversight across the portfolio of brands within the Connections & Media team and reports to the VP, Connections & Media. The role leads strategic thought leadership, portfolio stewardship, investment governance, business performance management, and system communications. It also stewards operational excellence, enables audience-led growth, and drives measurable business outcomes through effective investment decisions. Working with Sparkling & Stills Leads, Marketing Analytics, Finance, Consumer Intelligence, Creative, Category/Brand, Commercial, and agency teams, the Portfolio Lead aligns investments with enterprise priorities and optimizes them through continuous learning, audience intelligence, and performance signals. As the Connections & Media model evolves, the role helps shape and operationalize audience-first practices, moving from campaign-based planning toward persistent audience architecture, adaptive decisioning, and continuous investment optimization. The leader stewards portfolio performance and organizational transformation, positioning teams, partners, and systems for the future of connected marketing. The position requires strategic and analytical leadership across a complex, matrixed organization. The successful candidate translates business objectives and data into strategic briefs, investment frameworks, and actionable recommendations; aligns audience strategies, communications investments, measurement plans, and commercial objectives; and leads cross-functional initiatives and change. The role may not directly manage a large team but leads working groups and influences senior stakeholders, agencies, and partners.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, Economics, or a related field.
10–12 years of experience in media, marketing, communications strategy, audience development, growth planning, or connected marketing, with increasing responsibility for investment stewardship, business performance, and strategic leadership.
Experience leveraging audience, performance, and business intelligence signals to guide communications investment decisions.
Proficiency using data to inform investment decisions, optimize performance, and evaluate business outcomes.
Ability to interpret consumer research, market intelligence, marketing effectiveness data, and advanced analytics to derive actionable insights.
Experience with modern measurement frameworks and capabilities, including A/B testing, lift analysis, incrementality testing, leading indicators, MMM/rMMM, media ROI curves, and business outcome measurement.
Strong skills in Excel, BI tools, and modern analytical platforms.
Excellent communication and interpersonal skills, including strong presentation, storytelling, and written communication skills.
Experience working in highly cross-functional environments and coordinating with diverse teams and stakeholders.
Demonstrated ability to lead complex projects and initiatives in ambiguous, changing environments, balance multiple priorities, and adapt as business conditions evolve.
Strong leadership and influencing skills, including the ability to lead cross-functional groups and guide agency and partner teams.
Demonstrated ability to drive organizational transformation, capability development, and adoption of emerging technologies, automation, and AI-enabled ways of working.
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue working legally in the United States.

Nice To Haves

Advanced coursework or certifications in marketing analytics, communications strategy, digital marketing, audience strategy, media, or emerging technologies.
Experience within the consumer-packaged goods industry or other complex, multi-brand consumer businesses.
Familiarity with communications technology stacks, data ecosystems, and modern planning, activation, and measurement capabilities.
Experience in leadership roles within agencies, media organizations, consulting firms, or client-side marketing organizations operating at scale.

Responsibilities

Provide strategic oversight and stewardship across the portfolio of brands within the Connections & Media team.
Drive strategic thought leadership across the communications ecosystem, advancing new ways of working, emerging technologies, and audience-led approaches.
Oversee portfolio investment governance, business performance management, system communications, and operational excellence.
Align investments with enterprise priorities and optimize them using continuous learning, audience intelligence, and performance signals.
Develop audience-first practices, including persistent audience architecture, adaptive decisioning, and continuous investment optimization.
Interpret business, consumer, and performance data to develop solutions to complex business challenges.
Translate business objectives and priorities into strategic briefs and decision frameworks for internal and external partners.
Partner across functions to align audience strategies, communications investments, measurement plans, and commercial objectives in support of business growth.
Champion innovation, experimentation, continuous improvement, and organizational learning while maintaining disciplined investment stewardship.
Lead complex projects, programs, and business initiatives from planning through execution and post-analysis.
Lead cross-functional working groups, influence senior stakeholders, and guide agency and partner teams.
Drive organizational transformation, operating model evolution, capability development, and adoption of emerging technologies, automation, and AI-enabled ways of working.
Communicate portfolio strategies, investment recommendations, business rationales, and performance outcomes to senior leadership and operational partners.