Senior Director, Portfolio, Connections & Media

The Coca-Cola Company•Atlanta, GA

2d•$193,000 - $224,000

About The Position

The Senior Director, Portfolio provides strategic oversight across the portfolio of brands within the Connections & Media team and reports to the VP, Connections & Media. The role drives strategic thought leadership, portfolio stewardship, investment governance, business performance management, and system communications. It also stewards operational excellence, enables audience-led growth, and delivers measurable business outcomes through effective investment decision-making. Working in partnership with Sparkling & Stills Leads, Marketing Analytics, Finance, Consumer Intelligence, Creative, Category/Brand, Commercial, and agency teams, the Portfolio Lead aligns investments with enterprise priorities and optimizes them through continuous learning, audience intelligence, and performance signals. As the Connections & Media model evolves, this leader helps shape and operationalize audience-first practices, advancing from campaign-based planning toward persistent audience architecture, adaptive decision-making, and continuous investment optimization. The role stewards portfolio performance and organizational transformation, positioning teams, partners, and systems for the future of connected marketing. The position calls for a strategic, analytical, and commercially minded leader who can influence across complex, matrixed environments, translate business and performance information into actionable recommendations, and lead cross-functional initiatives and organizational change. The role may not directly manage a large team but leads working groups, influences senior stakeholders, and guides agency and partner teams. The position is based in Atlanta, United States, requires 0%–25% travel, and does not provide relocation. The Coca-Cola Company will not sponsor employment-based visas for this position; applicants must already be authorized to work full-time in the United States without company sponsorship.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, Economics, or a related field.
10–12 years of experience in media, marketing, communications strategy, audience development, growth planning, or connected marketing, with increasing responsibility for investment stewardship, business performance, and strategic leadership.
Experience leveraging audience, performance, and business intelligence signals to guide communications investment decisions.
Proficiency in using data to inform investment decisions, optimize performance, and evaluate business outcomes.
Experience with modern measurement frameworks and capabilities, including A/B testing, lift analysis, incrementality testing, leading indicators, MMM/rMMM, media ROI curves, and business outcome measurement.
Strong skills in Excel, BI tools, and modern analytical platforms.
Excellent communication and interpersonal skills, including the ability to influence and coordinate across teams, functions, and stakeholders.
Experience working in highly cross-functional environments.
Strong presentation, storytelling, and written communication skills.
Demonstrated ability to lead complex projects, programs, and business initiatives from planning through execution and post-analysis amid ambiguity and change.
Strong organization, attention to detail, prioritization, and ability to adapt to changing business conditions.
Ability to lead cross-functional working groups, influence senior stakeholders, and guide agency and partner teams.
Demonstrated ability to lead organizational transformation, operating-model evolution, capability development, and adoption of emerging technologies, automation, and AI-enabled ways of working.
Must be currently authorized to work full-time in the United States and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

Advanced coursework or certifications in marketing analytics, communications strategy, digital marketing, audience strategy, media, or emerging technologies.
Experience within the consumer-packaged goods (CPG) industry or other complex, multi-brand consumer businesses.
Familiarity with communications technology stacks, data ecosystems, and modern planning, activation, and measurement capabilities.
Experience in leadership roles within agencies, media organizations, consulting firms, or client-side marketing organizations operating at scale.

Responsibilities

Provide strategic oversight across the portfolio of brands within the Connections & Media team.
Drive strategic thought leadership, portfolio stewardship, investment governance, business performance management, and system communications across the portfolio.
Steward operational excellence and enable audience-led growth through effective investment decision-making.
Align communications investments with enterprise priorities and optimize them using continuous learning, audience intelligence, and performance signals.
Shape and operationalize audience-first practices, including persistent audience architecture, adaptive decision-making, and continuous investment optimization.
Interpret business, consumer, and performance data to develop solutions to complex business challenges.
Translate business objectives and priorities into strategic briefs and decision frameworks for internal and external partners.
Partner across functions to align audience strategies, communications investments, measurement plans, and commercial objectives in support of business growth.
Champion innovation, experimentation, continuous improvement, and organizational learning while maintaining disciplined investment stewardship.
Use consumer research, market intelligence, marketing effectiveness data, and advanced analytics to derive actionable insights for audience engagement and communications strategy.
Partner with analytics teams to apply measurement methodologies to business challenges and investment decisions.
Communicate portfolio strategies, investment recommendations, business rationales, and performance outcomes to senior leadership and operational partners.
Lead complex projects, programs, and business initiatives from planning through execution and post-analysis.
Lead cross-functional working groups, influence senior stakeholders, and guide agency and partner teams.
Lead organizational transformation, operating-model evolution, capability development, and adoption of emerging technologies, automation, and AI-enabled ways of working.
Drive accountability and translate strategy into execution and measurable business impact.