Senior Director, PLG User Experiences

Docusign • San Francisco, CA

9d • Hybrid

About The Position

As the Senior Director of the PLG User Experiences Team, you’ll be the primary architect and strategic visionary for Product-Led Growth experiences at Docusign. You will lead a team of Product Designers, Content Designers, and Researchers to transform complex customer and business problems into seamless, intuitive growth engines that bridge the gap between product adoption and high-converting revenue channels. You will own the end-to-end experience strategy for high-impact flows such as trial sign-up, checkout, self-cancellation, product onboarding and adoption. Your mission is to move beyond simple feature delivery to systemic value creation, mapping complex workflows to eliminate friction while ensuring all designs remain usable, accessible, aesthetically pleasing, and on brand.
You will operate as a change agent, revolutionizing internal ways of working by infusing AI tools and methodologies into the design process to accelerate prototyping, research synthesis, and content generation. In this high-impact role, you will act as a strategic peer to creative leadership in Brand and Product Experience Design (XD). You will work as a close partner to Product Management and Engineering leadership across multiple organizations, aligning design vision with business outcomes and quarterly revenue targets, influencing where you do not directly own. Beyond day-to-day execution, you will champion a culture of diversity, innovation, and creative excellence, recruiting and mentoring a world-class team across multiple locations.
This position is a people manager role reporting to the Group Vice President, E-Commerce and Product-Led Growth.

Requirements

• 15+ years of experience in UX Design or Product Design leadership, with a significant portion dedicated to SaaS and high-growth environments
• Experience leading large-scale design organizations through complex digital transformations
• Experience in e-commerce UX, particularly in subscription-based models and complex billing or pricing ecosystems
• Experience managing multi-disciplinary creative teams including product design, content strategy and design, and customer research

Nice To Haves

• Visionary Leadership: A strong record of building and scaling diverse design teams, with a focus on professional development and retention
• AI Integration: Experience in AI-driven design workflows, with a portfolio showcasing how you have used AI to transform team productivity and design quality
• Strategic Communication: Exceptional ability to translate complex data into compelling product stories for stakeholders and executive audiences
• User-Centric Rigor: Mastery in balancing high-level strategic vision with an obsession for user research, accessibility, and the craft of design execution
• Collaborative Mindset: Proven ability to navigate complex, cross-functional environments and align disparate teams toward a unified product strategy

Responsibilities

• Develop and communicate the long-term product design vision. Align design decisions with Docusign’s overall objectives, brand identity, and revenue targets. Coordinate efforts with senior leadership across the company.
• Identify and capitalize on innovation opportunities by staying abreast of industry trends, emerging technologies, GenAI, and evolving user needs
• Architect the UX for end to end growth experiences including conversion, expansion, retention, product onboarding, activation, and engagement loops
• Recruit, mentor, and inspire a high-performing team of UX Designers, UX Content Strategists, and Researchers. Foster a collaborative culture where designers feel empowered to experiment and grow
• Revolutionize internal workflows by integrating AI tools into the design process. Implement and optimize design systems and processes to ensure high-quality output and timely delivery
• Establish and enforce creative standards, design systems, and content guidelines across all PLG funnels. Actively lead design reviews to ensure consistency, craft, and execution detail
• Act as a strategic bridge between design, product management, and engineering. Effectively communicate design rationale to executive leadership to influence decision-making and ensure technical feasibility
• Oversee the integration of qualitative and quantitative user research into the design lifecycle. Ensure that user insights and usability testing directly inform iterations and systemic improvements

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed