Senior Director, PLG User Experiences

Docusign • San Francisco, CA

4d • Hybrid

About The Position

The Senior Director of the PLG User Experiences Team is the primary architect and strategic visionary for Product-Led Growth experiences at Docusign. This people manager leads Product Designers, Content Designers, and Researchers in turning complex customer and business problems into intuitive growth experiences that connect product adoption with revenue. The role owns end-to-end experience strategy for trial sign-up, checkout, self-cancellation, onboarding, and adoption, with a focus on removing friction and ensuring designs are usable, accessible, aesthetically pleasing, and on brand.

The Senior Director partners with Brand and Product Experience Design leadership, as well as Product Management and Engineering leaders across multiple organizations. The role aligns design vision with business outcomes and revenue targets, influences decisions beyond its direct authority, integrates AI tools into design workflows, and recruits and mentors a diverse, high-performing team across multiple locations. This position reports to the Group Vice President, E-Commerce and Product-Led Growth.

The role is hybrid, with a required minimum of two days per week in an office; the weekly in-office expectation may vary by team. The position is not eligible for employment in Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia, or Wyoming.

Requirements

• 15+ years of experience in UX Design or Product Design leadership, with a significant portion in SaaS and high-growth environments.
• Experience leading large-scale design organizations through complex digital transformations.
• Experience in e-commerce UX, particularly subscription-based models and complex billing or pricing ecosystems.
• Experience managing multidisciplinary creative teams including product design, content strategy and design, and customer research.

Nice To Haves

• A strong record of building and scaling diverse design teams, with a focus on professional development and retention.
• Experience in AI-driven design workflows, with a portfolio demonstrating use of AI to transform team productivity and design quality.
• Exceptional ability to translate complex data into compelling product stories for stakeholders and executive audiences.
• Expertise balancing strategic vision with user research, accessibility, and design execution craft.
• Proven ability to navigate complex cross-functional environments and align teams around a unified product strategy.

Responsibilities

• Develop and communicate a long-term product design vision aligned with Docusign’s objectives, brand identity, and revenue targets, and coordinate with senior leadership.
• Identify innovation opportunities by staying current with industry trends, emerging technologies, GenAI, and evolving user needs.
• Architect end-to-end growth experiences for conversion, expansion, retention, onboarding, activation, and engagement loops.
• Recruit, mentor, and inspire a high-performing multidisciplinary team of UX designers, UX content strategists, and researchers; foster collaboration, experimentation, and growth.
• Integrate AI tools into design workflows and implement and optimize design systems and processes to support quality and timely delivery.
• Establish and enforce creative standards, design systems, and content guidelines across PLG funnels, and lead design reviews for consistency and execution quality.
• Bridge design, product management, and engineering; communicate design rationale to executive leadership, influence decisions, and ensure technical feasibility.
• Oversee integration of qualitative and quantitative user research into the design lifecycle, ensuring user insights and usability testing inform iteration and systemic improvements.

Benefits

• Company bonus plan for non-sales roles, calculated as a percentage of eligible wages and dependent on company performance.
• Restricted Stock Units (RSUs).
• Paid time off and paid company holidays based on region.
• Up to six months of paid parental leave after birth, adoption, or foster care placement.
• Health benefit plan options, including 100% employer-paid and minimum employee-contribution plans from the first day of employment.
• Retirement and pension programs with potential employer contributions.
• Learning and development options, including coaching, online courses, and education reimbursements.
• Paid compassionate care leave following the loss of a loved one and other life-changing events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed