Senior Director, Patient Marketing Excellence Lead

argenx • Boston, MA

22d • Hybrid

About The Position

The Senior Director, Patient Marketing Excellence Lead will shape marketing capabilities, develop talent, implement solutions for strategic marketing innovation and optimization, and strengthen cross-functional connectivity to scale pipeline, patient commercial strategy, patient marketing, and patient engagement across a growing portfolio. The role serves as a capability builder and accelerator by setting standards, developing emerging leaders and specialized expertise, and evolving capabilities to meet patient, portfolio, and business needs. It also leads resource prioritization and deployment and builds a versatile marketing talent bench with differentiated expertise.

The role partners with cross-functional leaders across the pipeline, in-market indications, and therapeutic areas to connect portfolio priorities with the capabilities and capacity needed to deliver them. It will help build the talent, expertise, and marketing capabilities required for the organization’s future scale.

The position is responsible for setting the vision and capability agenda for the Patient Marketing & Engagement Strategy Community; evolving its expertise, standards, tools, and practices; and developing and deploying marketing talent against portfolio priorities. It builds leadership depth through coaching, mentorship, and development plans, and partners across functions to clarify responsibilities, resolve competing resource needs, and measure capability and business impact. The role keeps the community current on relevant advances in AI, automation, data, analytics, technology, and external marketing practices and translates useful innovation into practical ways of working.

Travel is based on business needs (30%). This role is eligible to participate in short-term and long-term incentive programs and includes a comprehensive benefits package, including retirement savings plans, health benefits, and other benefits subject to applicable plan terms and guidelines.

Requirements

• BA/BS degree required.
• Approximately 12–15+ years of progressive commercial or marketing experience, including significant leadership experience in complex, fast-paced organizations.
• Significant people leadership experience, including leading experienced marketers and/or functional leaders and developing senior talent.
• Demonstrated experience building, scaling, or evolving marketing capabilities, teams, or organizational models.
• Broad marketing experience across multiple disciplines, such as brand strategy, launch marketing, patient/customer engagement, omnichannel marketing, performance optimization, or agency management.
• Experience across multiple brands, indications, therapeutic areas, lifecycle stages, or portfolio priorities, adapting capabilities and resources as business needs change.
• Demonstrated experience making resource and talent deployment decisions across competing priorities.
• Experience working with senior cross-functional leaders in a matrixed organization and leading work across organizational boundaries.
• Strategic and organizational leadership, including setting direction for a multi-capability organization and translating portfolio needs into priorities.
• Capability-building skills, including identifying needed expertise, standards, tools, talent, and approaches.
• Strong understanding of modern marketing across launch, growth, and lifecycle stages, including the judgment to recognize emerging practices and capabilities.
• Fluency in AI-enabled marketing, automation, agile ways of working, reusable and modular approaches, and customer analytics, with the ability to apply them to marketing effectiveness, speed, and scale.
• Experience leading agencies, budgets, workplans, vendors, and complex marketing initiatives with strong quality and performance discipline.
• Ability to assess demand, capacity, skills, seniority, timing, and business value and make resource trade-offs across competing priorities.
• People leadership and coaching skills, including developing capability leaders and marketers at different levels, building differentiated expertise, and creating growth pathways.
• Ability to build trusted cross-functional relationships, navigate competing priorities, and align teams in a complex matrix without relying on formal authority.
• Business judgment to synthesize patient, market, portfolio, performance, and resource needs into clear decisions and practical recommendations.
• Change leadership through growth, ambiguity, and organizational change.
• Strong communication and leadership presence, including the ability to clarify complex issues, articulate trade-offs, and create alignment with senior leaders, teams, and partners.
• Ability to travel based on business needs (30%).

Nice To Haves

• Advanced degree in business, marketing, healthcare, life sciences, or a related field.
• Experience leading a shared or flexible marketing model.
• Experience in patient marketing, patient engagement, patient support/adherence, or other patient-focused commercial disciplines.
• Experience in the pharmaceutical, biotechnology, healthcare, or another highly regulated industry.

Responsibilities

• Set the vision, priorities, and capability agenda for the Patient Marketing & Engagement Strategy Community as portfolio and patient needs evolve.
• Build expertise in patient engagement, early-pipeline patient commercial strategy, patient marketing, and patient adherence, supporting knowledge depth, prioritization, and cross-functional collaboration.
• Identify capability, talent, and capacity gaps and recommend where to build, hire, or obtain external expertise.
• Partner with the Head of Patient Marketing & Engagement Strategy on resourcing, talent mapping, and organizational decisions.
• Evolve Patient Marketing, Engagement Strategy, and emerging expertise in response to market, patient, portfolio, and business needs.
• Work with cross-functional capability leaders to strengthen standards, tools, measurement, and best practices within marketing disciplines and across the enterprise.
• Build expertise in areas such as emerging patient populations, device and delivery needs, and patient experience.
• Scale approaches, ways of working, and learnings across the portfolio.
• Develop emerging marketing talent into a flexible, high-performing team deployed against the portfolio’s highest-priority needs.
• Prioritize and deploy resources, matching skills and experience to assignments while balancing capacity and continuity.
• Build expertise across early pipeline, launch excellence, marketing, omnichannel media, customer engagement, performance optimization, agency management, and other priority disciplines.
• Raise marketing quality and excellence by strengthening strategic discipline and marketing skills across the team.
• Keep the Patient Marketing & Engagement Community current with advances in AI, automation, data and analytics, technology, and external marketing practices, and translate relevant innovations into practical ways of working.
• Anticipate future demand and evolve team skills, staffing, and external support ahead of portfolio needs.
• Measure impact and refine the deployment model based on business results, stakeholder feedback, capacity, and talent development.
• Develop leadership depth and succession pathways through coaching, mentorship, and clear development plans.
• Create meaningful assignments and cross-portfolio experiences that develop versatile patient marketers and deep specialists.
• Identify future skill and capability needs and develop or recruit talent to close critical gaps.
• Foster a culture of patient focus, accountability, collaboration, learning, and marketing excellence.
• Partner with indication and cross-functional leaders to translate business priorities into marketing capability and resource needs.
• Clarify how Indication Strategy Teams, Marketing, PSP, Patient Advocacy, and cross-functional partners work with patient marketing, including expectations, decisions, and handoffs.
• Address competing resource and capability needs across the portfolio and escalate major trade-offs when needed.
• Track Patient Marketing effectiveness through measures of capability strength, resource deployment, talent development, and business impact.

Benefits

• Short-term incentive program participation, subject to plan terms and applicable policies.
• Long-term incentive program participation, subject to plan terms and applicable policies.
• Comprehensive benefits package, including retirement savings plans, health benefits, and other benefits subject to applicable plans and program guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior