Senior Director, Patient Marketing Excellence Lead

argenx • Boston, MA

21d • Hybrid

About The Position

The Senior Director, Patient Marketing Excellence Lead will shape and scale marketing capabilities, develop talent, implement strategic marketing solutions, and strengthen cross-functional connectivity across argenx’s growing portfolio. The role focuses on patient commercial strategy, patient marketing, patient engagement, and patient adherence, helping ensure the organization has the expertise, capacity, and ways of working to serve evolving patient and business needs.

The position establishes capability standards, develops emerging leaders and specialized expertise, and evolves marketing capabilities in line with patient, portfolio, and business needs. It leads resource prioritization and deployment, builds a versatile marketing talent bench, and partners with cross-functional leaders across pipeline programs, marketed indications, and therapeutic areas. The role also advances marketing practices in areas such as AI, automation, data and analytics, technology, omnichannel media, customer engagement, and performance optimization.

The position requires approximately 12–15+ years of progressive commercial or marketing experience and significant leadership experience. A BA/BS is required; an advanced degree is preferred. Travel is based on business needs and is estimated at 30%. The role is eligible for short- and long-term incentive programs and includes a comprehensive benefits package, subject to applicable plan terms and policies.

Requirements

• BA/BS degree required.
• Approximately 12–15+ years of progressive commercial or marketing experience, including significant leadership experience in complex, fast-paced organizations.
• Significant people leadership experience, including leading experienced marketers and/or functional leaders and developing senior talent.
• Demonstrated experience building, scaling, or evolving marketing capabilities, teams, or organizational models.
• Broad marketing experience across multiple disciplines, such as brand strategy, launch marketing, patient/customer engagement, omnichannel marketing, performance optimization, or agency management.
• Experience working across multiple brands, indications, therapeutic areas, lifecycle stages, or portfolio priorities and adapting capabilities and resources as business needs change.
• Demonstrated experience making resource and talent deployment decisions across competing priorities.
• Experience working with senior cross-functional leaders in a matrixed organization and leading work across organizational boundaries.
• Strategic and organizational leadership: ability to set direction for a multi-capability organization, translate portfolio needs into priorities, and scale as the business grows.
• Capability-building expertise, including identifying needs for marketing expertise, standards, tools, talent, or new approaches.
• Strong understanding of marketing across launch, growth, and lifecycle stages and ability to recognize practices and capabilities that can strengthen patient marketing.
• Fluency in AI-enabled marketing, automation, agile ways of working, reusable and modular approaches, and customer analytics, with ability to apply these to improve marketing effectiveness, speed, and scale.
• Experience leading agencies, budgets, workplans, vendors, and complex marketing initiatives with quality and performance discipline.
• Ability to assess demand, capacity, skills, seniority, timing, and business value and make resource trade-offs across competing priorities.
• Ability to develop capability leaders and marketers across seniority levels, build differentiated expertise, and create growth pathways.
• Ability to build trusted cross-functional relationships, navigate competing priorities, and align teams across a complex matrix without relying on formal authority.
• Ability to synthesize patient, market, portfolio, performance, and resource needs into clear decisions and practical recommendations.
• Ability to lead through growth, ambiguity, and organizational change and bring clarity to structures, capabilities, and ways of working.
• Strong communication and leadership presence, including the ability to explain complex issues, articulate trade-offs, and align senior leaders, teams, and partners.

Nice To Haves

• Advanced degree in business, marketing, healthcare, life sciences, or a related field.
• Experience leading a shared or flexible marketing model.
• Experience in patient marketing, patient engagement, patient support/adherence, or other patient-focused commercial disciplines.
• Experience in the pharmaceutical, biotechnology, healthcare, or another highly regulated industry.

Responsibilities

• Set the vision, priorities, and capability agenda for the Patient Marketing & Engagement Strategy Community as portfolio and patient needs evolve.
• Build expertise in patient engagement, patient commercial strategy, patient marketing, and patient adherence, supporting knowledge depth, prioritization, and cross-functional collaboration.
• Identify capability, talent, and capacity gaps and recommend whether the organization should build, hire, or bring in external expertise.
• Partner with the Head of Patient Marketing & Engagement Strategy on resourcing, talent mapping, and organizational decisions.
• Evolve Patient Marketing, Engagement Strategy, and emerging expertise in response to market, patient, portfolio, and business dynamics.
• Work with cross-functional capability leaders to strengthen standards, tools, measurement, and best practices within marketing disciplines and across the enterprise.
• Build expertise in emerging patient populations, device and delivery needs, patient experience, and other cross-portfolio priorities.
• Scale approaches, ways of working, and learnings across the portfolio.
• Develop emerging marketing talent as a flexible, high-performing team deployed against the portfolio’s highest-priority needs.
• Own resource prioritization and deployment, matching skills and experience to assignments while balancing capacity and continuity.
• Build differentiated expertise across early pipeline, launch excellence, marketing, omnichannel media, customer engagement, performance optimization, agency management, and other priority disciplines.
• Raise marketing standards by developing strategic discipline, marketing skills, and consistent quality across the team.
• Keep the Patient Marketing & Engagement Community current on advances in AI, automation, data and analytics, technology, and external marketing practices, translating relevant innovation into practical ways of working.
• Anticipate future demand and evolve team skills, staffing, and external support before portfolio needs arise.
• Measure impact and refine the deployment model based on business results, stakeholder feedback, capacity, and talent development.
• Build leadership depth and succession pathways through coaching, mentorship, and clear development plans.
• Create assignments and cross-portfolio experiences that develop versatile patient marketers and deep specialists.
• Identify future skill and capability needs and develop or recruit talent to address critical gaps.
• Foster a culture of patient focus, accountability, collaboration, learning, and marketing excellence.
• Partner with indication and cross-functional leaders to translate business priorities into marketing capability and resource needs.
• Clarify how Indication Strategy Teams, Marketing, PSP, Patient Advocacy, and cross-functional partners work with patient marketing, including expectations, decisions, and handoffs.
• Address competing resource and capability needs across the portfolio and escalate major trade-offs when needed.
• Track Patient Marketing effectiveness through measures of capability strength, resource deployment, talent development, and business impact.
• Travel based on business needs (30%).

Benefits

• Eligible to participate in short-term and long-term incentive programs, subject to plan terms and applicable policies.
• Comprehensive benefits package, including retirement savings plans, health benefits, and other benefits subject to applicable plans and program guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior