Senior Director, Paid Media & Analytics

Horizon Media•Los Angeles, CA

3d•Onsite

About The Position

Lionsgate is seeking a Senior Director, Paid Media & Analytics to support the Paid Media & Analytics team within the Motion Picture Group. Reporting to the Executive Vice President of Global Paid Media & Analytics, this role partners with planning pods and key Marketing stakeholders across the title lifecycle, from trailer launch through theatrical, Boost, PVOD, and home entertainment. The role is for a hands-on paid-media and analytics leader with strong platform, measurement, and audience-insights expertise. The Senior Director guides campaign performance analysis, supports agency and measurement partners, and translates complex data into clear, actionable recommendations for Media and Marketing leadership. The position also mentors team members and helps strengthen analytical and operational standards.

Requirements

Bachelor's degree required.
8+ years of paid-media, performance-marketing, digital-marketing, advertising, or related experience.
Experience working with agency partners and managing complex, multi-title campaigns.
Deep hands-on knowledge of major ad platforms, including Meta, Google and YouTube, TikTok, Snapchat, programmatic, and CTV.
Strong command of measurement and attribution, including brand-lift studies, platform analytics, cross-channel reporting, and test-and-learn methodologies.
Advanced media math, Excel, dashboarding, and data-analysis skills.
Ability to synthesize campaign, audience, and channel data into concise, actionable recommendations.
Strong communication and stakeholder-management skills, including the ability to present clearly to senior leaders.
Demonstrated ability to mentor team members and manage multiple campaigns and priorities in a fast-paced environment.

Nice To Haves

Theatrical or entertainment-marketing experience at a studio or entertainment-focused agency.
Platform certifications such as Meta Blueprint or Google Ads.
Experience with BI and dashboard tools such as Tableau or Sigma.
Experience partnering with Research and Insights teams on audience testing and comp analysis.
Experience using AI and automation to improve reporting and workflow efficiency.
Familiarity with social-commerce campaigns such as TikTok Shop or Meta Shops.

Responsibilities

Support Motion Picture Group planning pods across the full title lifecycle, from trailer launch through theatrical, Boost, PVOD, and home entertainment.
Review media plans and provide strategic guidance to agency partners across digital, social, video, CTV, programmatic, search, and audio.
Lead campaign measurement and analytics, including trailer performance, in-flight optimization, brand lift, platform analytics, and post-campaign reporting.
Analyze performance across channels, audiences, creative, and timing; identify insights and recommendations to improve targeting, channel mix, creative rotation, and campaign effectiveness.
Develop audience, competitive, and historical comp analyses that inform media strategy, creative learning, and release planning.
Build and manage title-level test-and-learn agendas across audience, creative, platform, and messaging variables.
Partner with Research & Digital Insights, Creative, Digital and Social, Distribution, and Technology teams to develop cohesive audience strategies and performance reporting.
Help evaluate and manage media-measurement and technology partners, including supporting RFPs and new-tool assessments as needed.
Build and maintain dashboards, reporting tools, and scalable workflows that improve visibility into campaign performance and reduce repetitive requests.
Lead campaign postmortems and cross-title analyses; translate findings into practical best practices for future campaigns.
Present media-performance insights and recommendations to Media and Marketing leadership.
Mentor and develop team members, helping strengthen the Paid Media & Analytics bench and elevate analytical and operational standards.
Stay current on platform changes, measurement trends, and emerging tools, including AI, and identify practical applications for the team.