Senior Director of Sales

Cirrus Systems • Dallas, TX

21h • Onsite

About The Position

The Senior Director of Sales owns the day-to-day revenue engine for Cirrus’s sign channel. This role leads inside, phone-based and outside, field-based sales teams, building the processes, discipline, and team culture needed to scale a high-performing, quota-driven organization selling to sign shops and franchise sign networks nationwide.

The position is fully on-site at Cirrus’s Las Colinas, Texas office. The team works collaboratively in the office during standard Monday-through-Friday hours.

Success means building an inside and outside sales team that consistently hits quota and understands what winning looks like each day, maintaining a healthy and growing pipeline across both sales motions, and fostering a culture of urgency, accountability, and pride in execution.

Requirements

• At least 7 years of progressive sales experience.
• At least 3 years managing both inside and outside sales teams.
• Demonstrated record of meeting and exceeding team revenue targets through disciplined execution.
• Experience building and launching new territories as a sales team scales.
• Deep understanding of wholesale and reseller sales, including building and managing partner relationships across a distributed network.
• Experience in CRM-driven sales environments and commitment to data quality and forecast integrity.
• Strong operational ability, a data-driven mindset, and sound commercial judgment.
• Excellent coaching skills and a record of developing frontline representatives into top performers.
• Comfort working in a fast-moving, bootstrapped environment where resourcefulness and ownership are expected.
• Bachelor’s degree required.

Responsibilities

• Lead, coach, and develop inside and outside sales representatives selling to sign shops; set quotas, call and activity standards, performance expectations, and growth paths.
• Own the sales funnel from prospecting through close, maintaining pipeline health, accurate forecasts, and disciplined deal progression.
• Implement a territory model as the team scales, including defining geographic coverage, assigning accounts, and establishing new account executives in regions with limited existing presence.
• Establish and maintain sales processes, including CRM hygiene, pipeline reviews, call coaching, and territory management across both teams.
• Build a high-accountability performance culture with a bias toward action and a focus on execution.
• Report weekly on sales performance, including pipeline by representative, conversion rates, deal velocity, and forecast accuracy, and provide leadership with data-based recommendations.
• Analyze wins and losses to improve the sales playbook, refine messaging for sign shop buyers, and increase sales representative effectiveness.
• Sell alongside the team when needed and establish credibility with senior decision-makers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior