Senior Director of Sales Strategy

ATP Flight School•Jacksonville Beach, FL

10d•Onsite

About The Position

ATP is seeking a Senior Director of Sales Strategy to improve sales processes and drive enrollment growth in its Airline Career Pilot Program. The role leads initiatives to optimize lead conversion, strengthen sales systems, and elevate team performance across Admissions, Marketing, and the Training Center network. The successful candidate will analyze data, implement scalable best practices, and collaborate across teams to provide an exceptional experience to prospective students while achieving enrollment goals. To build a strong foundation, the person in this role should expect to spend approximately six months initially performing outbound sales. The position is based at ATP Headquarters in Jacksonville Beach / Ponte Vedra Beach, Florida.

Requirements

Proven experience in sales leadership, business development, or process improvement.
Strong analytical skills and ability to interpret data and derive actionable insights.
Excellent communication, coaching, and team-building abilities.
Highly organized, with exceptional attention to detail and follow-through.
Demonstrated success implementing systems or processes that improved efficiency or conversion performance.
Proficiency with CRM systems, reporting tools, and Google Workspace (Docs, Sheets, Slides, etc.).

Nice To Haves

Education or flight school experience preferred.
Bachelor’s degree preferred; equivalent experience considered.

Responsibilities

Develop and execute strategies to increase lead-to-enrollment conversion across all channels.
Identify process bottlenecks and implement systems and tools to streamline the admissions and sales workflow.
Partner with Marketing to align campaigns with sales goals and track performance metrics.
Coach and support Admissions Representatives and Training Center teams to improve prospect engagement, communication, and follow-up effectiveness.
Create standardized reporting to measure key performance indicators, including conversion rates, response times, and program sales performance.
Conduct regular reviews of lead management, CRM utilization, and call center effectiveness.
Collaborate with Training Support and Finance teams to ensure seamless transitions from prospective student to enrolled student.
Lead training sessions, workshops, and performance reviews to strengthen sales skills and consistency across locations.
Provide data-driven insights and recommendations to senior leadership to support strategic growth initiatives.
Drive a culture of continuous improvement and accountability focused on student success and company growth.