Senior Director of Membership & Wellness
About The Position
The Senior Membership & Wellness Director provides strategic and operational leadership for membership growth, retention, and wellness services and programming at the West Essex YMCA. As a senior leader, this role drives business development, continuous quality improvement, and innovative initiatives that advance branch strategic goals while ensuring safety, compliance, and exceptional member engagement. The Director fosters a welcoming and inclusive culture, advances the YMCA’s mission of youth development, healthy living, and social responsibility, and oversees multiple programs and services through direct supervision of department leadership. The role oversees program quality and safety, sets performance expectations and KPIs, ensures alignment with association standards, and builds strong community partnerships. The Director collaborates with branch and association leadership to advance engagement, revenue, and community impact.
Requirements
- A bachelor’s degree in health, business, management, or a related field is preferred.
- At least 5 years of progressive leadership experience in sales, membership, wellness, fitness, or program operations, with demonstrated success leading managers or program leaders and driving revenue and engagement results.
- Strong knowledge of membership practices, wellness programming, and customer service excellence.
- Demonstrated leadership, communication, and relationship-building skills.
- Proficiency in Microsoft Office.
- Ability to work a flexible schedule, including evenings, weekends, and holidays.
Nice To Haves
- Experience overseeing multiple program areas and budgets within a complex, member-focused organization, such as a multi-department or multi-site organization, with a strong track record of developing leaders.
- Experience with membership or CRM systems.
Responsibilities
- Provide senior-level leadership and oversight for membership, community partnerships, and wellness portfolios, ensuring consistent quality, safety, compliance, and mission alignment.
- Drive membership, community partnership, and wellness growth and retention through business development KPIs, strategic planning, staff coaching, community engagement, and exceptional customer service.
- Partner with the District Executive Director and association leaders to set strategy, annual operating plans, and measurable outcomes for membership, wellness, and partnership performance.
- Directly supervise and coach department leadership and front-line teams, setting clear expectations, performance goals, and accountability for results.
- Oversee wellness programming, including fitness floor operations, group exercise, personal training, and health-focused initiatives, ensuring safety, quality, accessibility, and regulatory compliance.
- Lead the development and oversight of community partnership strategies and pathways that support revenue growth, sponsorships, events and vendors, relationships, and innovative engagement opportunities.
- Ensure compliance with YMCA policies, procedures, and required certifications, including CPR, First Aid, and YMCA-specific trainings.
- Analyze membership, wellness, and partnership data to monitor trends, identify risks and opportunities, and inform operational and strategic decisions.
- Establish, monitor, and report KPIs such as growth, retention, utilization, revenue, satisfaction, and safety; present results, risks, and recommendations to branch and association leadership.
- Collaborate with branch and association leadership on marketing initiatives, promotions, events, and community outreach to support growth and visibility.
- Manage multi-department budgets, revenue targets, and expenses for membership and wellness, aligning staffing plans and resource allocation with branch goals and association expectations.
- Serve as a visible YMCA leader and ambassador, maintaining community partnerships that support membership growth, wellness initiatives, and community impact.
- Support and participate in branch- and association-wide initiatives, events, and annual campaigns, including fundraising and mission advancement efforts.
- Maintain accurate records, reports, and data within membership and CRM systems.
- Perform other duties as assigned to support branch operations and the overall mission of the Metropolitan YMCA of the Oranges.
- Lead continuous quality improvement by establishing systems to evaluate performance, member feedback, safety outcomes, and program effectiveness, using data to drive innovation and improvement.
Benefits
- Medical, prescription, dental, and vision coverage
- Paid time off (PTO)
- Paid sick leave
- Paid holidays
- Legal plan
- Long-term disability
- Life insurance
- 12% retirement benefits upon eligibility
- 403(b) plan
- Employee assistance program
- Professional development opportunities
- Metro Y program discounts
- Complimentary use of YMCA facilities
- Full-time employees may be eligible for the Public Service Loan Forgiveness (PSLF) program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
