Senior Director of Marketing

Plunge•Roseville, CA

1d•$0 - $230,000

About The Position

Plunge is seeking a Senior Director of Marketing to lead its marketing department and scale effective, efficient growth across consumer and commercial businesses. The role combines department leadership with hands-on execution: setting strategy, developing a team, managing budgets, and working directly in advertising platforms. The successful candidate will use clear hypotheses, meaningful KPIs, disciplined testing, and sound judgment to guide growth. The Senior Director reports directly to the CEO and will build the internal marketing team, define its structure, make key hires, and develop employees. The current team includes a videographer and a Director of E-commerce and Automation, and Plunge is hiring a Senior Manager of Content. The role also manages agency, consulting, and freelance partners across paid media, affiliate marketing, email and SMS, design, and growth consulting. The position owns marketing leadership and execution, growth marketing and profitable scale, measurement and experimentation, customer understanding, brand and relationships, and the use of AI in marketing. It coordinates acquisition, content, lifecycle marketing, ecommerce conversion, brand, partnerships, and B2B sales support; works cross-functionally on launches and growth plans; and establishes a clear operating rhythm. It is expected to use AI tools connected to company systems while validating findings in source platforms and applying editorial and creative judgment. Success means delivering sustainable, efficient growth; ensuring internal staff and external partners own priorities and KPIs; grounding positioning, creative, and the purchase experience in customer insight; using testing to make investment decisions; maintaining a compelling premium brand while using promotions effectively; and using AI to improve work while preserving human relationships and original content.

Requirements

Track record of leading marketing teams and scaling growth with clear accountability for financial results.
Deep, current growth marketing experience and ability to work directly in advertising platforms alongside agency partners.
Experience marketing premium products with high average order values or similarly complex purchase decisions.
Strong analytical skills and practical understanding of attribution, incrementality, unit economics, and experimental design.
Ability to review historical data, identify plausible explanations, and propose specific tests with a clear rationale.
Strong creative judgment and ability to connect customer insight with effective messaging and execution.
Experience managing internal talent, agencies, and specialist consultants.
Confidence building a productive relationship with an involved CEO and other senior leaders.
Practical experience using AI to analyze, create, and improve work, and willingness to keep learning as tools change.
Appreciation for partnerships, human relationships, and the craft of compelling original content.
Builder’s mindset, ownership, comfort with ambiguity, and ability to carry ideas through launch and measurable results.

Nice To Haves

Previous agency experience.
Experience supporting B2B or commercial sales.

Responsibilities

Lead the marketing department, set priorities, and translate company goals into plans, budgets, and accountability.
Hire, coach, and develop the internal team, and manage agencies, consultants, freelancers, and other external partners.
Coordinate paid acquisition, content, lifecycle marketing, ecommerce conversion, brand, partnerships, and marketing support for B2B sales.
Partner with sales, product, finance, and operations on launches, promotions, and growth plans.
Maintain an operating rhythm for reviewing performance, resolving obstacles, and moving work forward.
Own acquisition strategy and the marketing budget, with accountability for growth and efficiency.
Work directly in Meta Ads Manager to evaluate campaign structure, creative performance, audiences, budgets, and scaling opportunities.
Guide paid search and other acquisition channels, allocating resources based on business results.
Work with the Director of E-commerce and Automation and agency partners to improve the purchase journey across ads, landing pages, product pages, email, SMS, and sales follow-up.
Build a creative testing process that turns customer insights into concepts, messages, and offers.
Plan and evaluate discounts and promotions to drive demand while protecting margin and premium positioning.
Establish a KPI framework connecting marketing activity to revenue, customer acquisition cost, contribution margin, conversion, and qualified pipeline.
Assess attribution models and distinguish attributed conversions from incremental growth.
Use historical performance to develop hypotheses and prioritize tests.
Design tests with agencies and growth consultants, including success criteria, budgets, timelines, and evidence needed for decisions.
Account for purchase cycles, seasonality, promotions, and data limitations when interpreting results.
Act on findings by scaling successful approaches, revising promising ideas, stopping ineffective spend, and documenting learning.
Study customer data, purchase behavior, reviews, research, and sales and support conversations to inform marketing decisions.
Translate customer insights into positioning and creative that communicate a compelling premium value proposition.
Develop relationships with creators, affiliates, customers, and complementary brands.
Partner with the Senior Manager of Content on original content featuring real experiences, strong storytelling, and a clear point of view.
Support B2B marketing with audience-specific messaging, lead generation, case studies, and sales materials.
Use AI to investigate performance, synthesize customer insights, and answer business questions across connected systems.
Work in source platforms alongside AI tools to validate findings and understand supporting details.
Use AI to build and launch landing pages, creative variations, analyses, and repeatable workflows.
Help employees and agency partners improve their methods as AI capabilities evolve.
Apply editorial and creative judgment to AI output to preserve quality, originality, and personal connection.