Senior Director of Growth – Salesforce Practice

Cherokee Federal•United States,

4d•$200,000 - $250,000

About The Position

HESFP LLC, a Cherokee Federal owned company, is seeking an accomplished Senior Director of Growth to lead expansion across our federal Salesforce Practice. In this role, you will drive business development, capture, and solutioning across federal civilian, Department of Defense (DoD), and state and local government markets. You will own the Salesforce opportunity pipeline end to end qualification, prioritization, forecasting, and executive reporting while leading large-scale pursuits and mentoring the teams behind smaller task orders and contracts. If you know how to shape a deal, build the right government and industry relationships, and turn Salesforce platform capabilities into mission wins, this is your seat.

Requirements

Bachelor's degree required.
Minimum ten (10) years working in a Salesforce (Salesforce experience will be considered first) or similar low-code/no-code platform environment, oriented to public sector business development, capture, and proposal writing.
Demonstrated success capturing and winning U.S. federal government contracts.
Expertise with low-code/no-code platforms such as Salesforce, ServiceNow, Appian, Pega, or similar enterprise technologies.
Proven experience shaping, leading, and delivering winning proposals for federal civilian and/or Department of Defense (DoD) government programs.
Strong understanding of federal acquisition processes and contract vehicles, including IDIQs, BPAs, GWACs, and agency-specific procurement mechanisms.
Working knowledge of core Salesforce capabilities, including Sales Cloud, Service Cloud, Experience Cloud, and related platform solutions.
Established relationships within the federal marketplace, including government clients, industry partners, and Salesforce ecosystem stakeholders.
Experience and understanding of software development methodologies (e.g., Agile).
Ability to effectively communicate organizational vision, technical capabilities, and mission value propositions to executive and technical audiences.
Exceptional written and verbal communication skills, including extensive experience developing RFIs, white papers, proposals, and executive briefings.
U.S. Citizenship required.
Must be eligible to obtain and maintain a U.S. Government Security Clearance if required.
Must pass pre-employment qualifications of Cherokee Federal.

Nice To Haves

Experience with Salesforce's Agentforce for Public Sector (previously Public Sector Solutions) product set.
Familiarity with emerging acquisition models such as OTAs, OTPs, SBIRs, and STTRs.
Existing relationships with public sector Salesforce Account Executives.
Experience working with U.S. federal civilian agencies (e.g., DHS, HHS, USDA).
Salesforce Certified Administrator or Certified Associate.
Willingness to earn and maintain Salesforce certifications to keep pace with the platform's innovation curve.

Responsibilities

Lead strategic opportunity development and execution activities focused on expanding Cherokee Federal's federal Salesforce portfolio.
Leverage an established network of government stakeholders, acquisition officials, decision-makers, and industry influencers to identify and accelerate federal growth opportunities.
Develop, manage, and execute a comprehensive business development pipeline and account growth strategy to prospect, capture, and sustain new client relationships.
Build and maintain strong relationships with public sector Salesforce Account Executives and key stakeholders across the broader Salesforce ecosystem, including partners, ISVs, resellers, and integrators.
Collaborate closely with Salesforce Practice leadership to identify targeted federal accounts, prioritize strategic pursuits, and support long-term public sector growth initiatives.
Identify, qualify, and shape new Salesforce-related opportunities using market intelligence, procurement data sources, and industry relationships.
Apply deep knowledge of the Salesforce ecosystem and platform capabilities to help federal customers address mission challenges and modernize operations.
Lead and manage complex federal capture and proposal efforts, including technical solution development, proposal strategy, and competitive positioning for civilian and DoD agencies.
Direct proposal activities to ensure compliance with solicitation requirements, federal evaluation criteria, and internal quality standards.
Provide leadership and guidance throughout the full business development lifecycle, ensuring efficient execution across capture, proposal, and delivery stakeholders.
Mentor and coach business development and proposal team members, fostering continuous improvement and adoption of capture and proposal best practices.
Author and contribute to proposal content, including Technical Approaches, Management Plans, Staffing Plans, Executive Summaries, and oral presentation materials.
Represent the organization at Salesforce public sector events, federal industry conferences, and relevant government trade shows.
Performs other job-related duties as assigned.