Director of Growth

Juno Veterinary•Toronto, ON

12h•CA$130,000 - CA$160,000•Hybrid

About The Position

At Juno Veterinary, we are on a mission to ensure every pet and Juno team member has the support they need to thrive. Our ultimate vision is to establish a stellar standard for the veterinary industry — the Juno standard of care. We are seeking to challenge a traditional industry by establishing this standard across Canada, not just for our Members and their pets, but also for our team of veterinary professionals, who are at the heart of everything we do. We are just getting started, and we cannot wait to meet you. We are assembling a team of innovative thinkers across consumer-tech and veterinary medicine to build a new experience for consumers and providers. We are looking for someone who shares our vision and wants to be a major part of shaping the future with Juno. We are looking for someone who loves the idea of building something meaningful, contributing to the Mission, and being part of a growing company committed to making a positive impact on veterinary medicine in Canada. Growth is not a support function at Juno — it is a core engine. As we scale across existing and new markets and open clinics across Canada, we are looking for a Director of Growth to take full ownership of how we find and acquire new members, profitably and repeatably. This is a role for a performance-driven, hands-on operator who is ready to build and run something exceptional.

Requirements

Currently a Senior Manager or Senior Lead in growth or performance marketing, ready to own the function entirely for the first time.
Operator in Meta and Google daily, not behind an agency layer.
Thinks in incrementality and marginal CAC, not just reported conversions.
Treats creative as the number one lever in paid social and runs a high-tempo testing program.
Has built AI workflows and systems.
Has a point of view on multi-location and local acquisition, understanding acquisition at the geo and store level.
Excited by the idea of building Juno’s growth engine from the ground up, with the autonomy to do it their way.
5–8+ years in growth and performance marketing at consumer businesses; at least one stint at a consumer scale-up at Juno’s stage.
Owned a paid budget at real scale — scaled spend while holding or lowering blended CAC.
Hands-on experience operating paid ad accounts daily — relationships with account managers at ad platforms.
Conversion rate and landing-page testing experience with quantified results.
Analytical — comfortable in SQL or a BI tool (Metabase, Looker); builds their own attribution.
Has built and run a paid-creative testing pipeline with volume and a clear read on what wins, from briefing through to ad-level results.

Nice To Haves

Multi-location or local acquisition experience
SEO and AI/answer-engine experience
Regulated advertising experience

Responsibilities

Own all paid channels — Meta, Google, TikTok, Reddit — strategy, budget, bidding, and daily optimization across Juno’s clinic footprint, including geo and store-level spend for new-market launches
Own the performance creative engine — brief, ship, and test ad creative at volume (hooks, formats, statics, UGC, video) on a structured ad-level testing cadence; feed winners back into the next production cycle
Own the conversion path — landing pages, booking-flow CRO, and a continuous testing cadence; work with web and product to ship and measure
Own acquisition promo and discount strategy — launch offers, waitlists — compliant with CVO/CVBC
Own SEO and AI discoverability — organic and answer-engine visibility, local/GBP, structured content that wins citations
Own acquisition attribution and reporting — build and maintain the models and dashboards, run the weekly performance review
Execute paid retargeting against audiences and triggers defined with Lifecycle
Build internal tooling and automation that makes all of the above faster and sharper