Director of Growth

Ultra Pouches•New York City, NY

2d•Remote

About The Position

Ultra™ is the #1 brand of nicotine-free functional pouches in the world, founded with the mission to build the category-defining brand for enhanced performance without the downsides of traditional products. Ultra offers functional performance products that are actively good for you, capitalizing on a massive market shift towards nicotine-free functional benefits in the rapidly growing pouch market. The company is backed by prominent investors, founders, and athletes.

Requirements

Born and raised in paid media, with understanding of analytical rigor, hypothesis-driven testing, and velocity.
Hungry to apply paid media expertise beyond paid channels.
Sees lifecycle, affiliate, and emerging channels as growth problems that are testable, measurable, and worth obsessing over.
Thinks in cohorts and LTV, not just last-click conversions.
Understands how customer acquisition impacts the P&L over time.
Innovation oriented, eager to see how playbooks evolve with technology and category changes.
A builder, energized by standing up new programs and redesigning existing ones.
Subscription-literate, with experience in subscription businesses and understanding of key levers.
Experience building and coaching high-performing teams across paid, creative, lifecycle, influencer, and data.
Sets a high bar and pulls people up to it.
Thinks like a founder: accountable, proactive, relentlessly results-driven.
Embodies Ultra's values: move fast, be data-driven, take ownership, build with intention, compete to win.

Nice To Haves

Full-funnel fluency.
Experience with a subscription business and understanding of levers like cadence, save flows, and swap mechanics.
Experience with product and lifecycle moving together.

Responsibilities

Own the full growth operation, including acquisition, retention, paid channels, and organic channels.
Set strategy, run the team, and own key business metrics such as CAC, New Customers, and LTV.
Lead the paid media program across Meta, Google, TikTok, Amazon, and emerging platforms.
Own creative-performance feedback loops, integrating media buyers, creative, UGC, and influencers for rapid iteration and scaling.
Leverage analytics to maximize incrementality and cross-channel media impact.
Test new tools, channels, or innovations to improve the acquisition engine.
Own retention performance across email, SMS, and site, moving from broadcast to segmented, behaviorally-triggered lifecycle journeys.
Sharpen the subscription experience, including pricing, cadence, swap logic, save flows, and upgrade paths.
Build a structured retention testing roadmap with hypotheses, holdouts, and readouts.
Improve cohort metrics, reduce churn, and expand LTV through data-driven interventions.
Identify and execute on organic channels that can drive performance, including influencer, affiliate, SEO/GEO, and referral.
Continuously test across pricing, landing pages, bundles, offers, and funnels in collaboration with the Head of Ecommerce.
Build and lead a high-performing growth organization across paid, lifecycle, creative, influencer, affiliate, and analytics.
Recruit top talent, develop internal team members, and foster an environment for high performance.