Director of Growth

Finish Line•Boulder, CO

2d•$120,000 - $155,000•Onsite

About The Position

As the Director of Growth for JD Sports North America, you will own the strategy, allocation, and optimization of our digital customer acquisition engine. JD Sports sits at the epicenter of sneaker culture, streetwear, and global sports retail. In this role, you will lead an ambitious team of growth marketers and channel specialists tasked with scaling our performance marketing efforts, accelerating e-commerce revenue, and driving high-value traffic across our digital storefronts (JDsports.com and Finishline.com). This role requires a combination of retail business acumen, high-impact team leadership, and deep technical proficiency across automated search and full-funnel paid media. You will turn data into cultural momentum, ensuring that JD Sports remains the premier destination for the latest drops and sportswear trends. This individual should effectively exhibit JD Sports North America’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

Requirements

7+ years of performance marketing/growth experience, with a mandatory background in retail or e-commerce ecosystems (footwear, apparel, or consumer goods strongly preferred).
Experience managing acquisition across multiple channels brands, business lines or conversion events.
Experience managing $50m+ in performance marketing budget
Proven track record of managing and scaling a team with multiple direct reports.
Expert-level command of Meta Ads Manager, TikTok Ads, Pinterest, and YouTube (Reddit, Snap, etc are preferred as well).
Deep proficiency in Google's automation suites, product feed health, and shopping structures.
Success in running scaled affiliate programs via networks like Impact or Rakuten.
Strong data fluency using GA4, Looker Studio, and marketing data pipelines to extract actionable insights.
A deep understanding of youth culture, streetwear fashion, and the lifestyle dynamics that fuel the JD Sports brand.

Nice To Haves

Experience with platforms such as Northbeam, Measured, Analytics Partners, or other MMM partners are preferred.
Familiarity with SEO/AEO/GEO strategy and the role organic plays in a full-funnel acquisition mix
Fluency with Agentic AI tools as a genuine performance and workflow accelerator

Responsibilities

Lead, mentor, and build a high-performing internal team of specialized growth marketers (including channel managers and specialists) while effectively managing top-tier external agency relationships.
Direct a multi-million dollar annual acquisition budget across North American digital marketing initiatives, ensuring optimal cross-channel deployment to scale customer acquisition costs (CAC) efficiently.
Collaborate closely with Brand Marketing, Merchandising, and E-commerce Operations teams to align paid media spend with product availability, high-heat sneaker drops, and seasonal promotional calendars.
Drive the overarching paid search roadmap, with a major focus on maximizing the efficiency of Google Performance Max (PMAX) and automated smart bidding architectures to dominate retail market share.
Oversee paid social strategy across mature and emerging platforms—specifically Meta, TikTok, Pinterest, and YouTube—leveraging algorithmic targeting and creative testing frameworks to capture youth culture.
Scale the North American Affiliate marketing program, shifting past transactional coupon models to focus on strategic content publishers, lifestyle blogs, and high-influence creator networks.
Spearhead multi-touch attribution, conversion rate optimization (CRO) testing frameworks, and data integration efforts to continually improve Return on Ad Spend (ROAS).
Develop a creative strategy and testing roadmap in partnership with our brand marketing and Creative team.