Senior Director of Distribution

Palette Media

About The Position

Palette Media is seeking a Senior Director of Distribution to lead how brands break through in an increasingly fragmented social landscape. The role is at the center of creator marketing, content creation, and paid amplification, owning the strategy and execution behind campaign distribution, scaling, and performance optimization. The Senior Director will build and evolve distribution frameworks that maximize reach, efficiency, and measurable impact across platforms. The role leads end-to-end creator activations and oversees the content distribution ecosystem, including UGC pipelines, paid media, clipping networks, and meme ecosystems. It calls for a strategic operator and team leader who can translate client goals into high-performing campaigns and push the boundaries of how creator content is activated and amplified. Palette is a fast-growing startup with a team of 80+ and a roster of 200+ creators and influencers with a combined following of more than 1 billion. Its marketing agency works with influential brands and organizations, and its marketing team has received five Shorty Impact Awards.

Requirements

10+ years of experience in performance marketing, media buying, growth, or distribution strategy.
Bachelor's degree in Business Administration, Integrated Marketing Communications, Marketing Analytics/Business Analytics, or a closely related field.
Strong leadership experience, including success managing and growing cross-functional teams.
Highly analytical, with experience using data to evaluate performance, allocate budgets, and inform rapid optimization decisions.
Demonstrated experience managing large-scale budgets with a focus on efficiency and performance optimization.
Track record of owning projects end-to-end, proactively defining next steps, managing stakeholders, and closing the loop on deliverables.
Proactive communication and follow-through, including anticipating needs, flagging risks early, and ensuring tasks are completed.
Excellent communication, negotiation, and relationship management skills.
Innovative and visionary thinking, with awareness of the forefront of the industry.
Ability to thrive in a fast-paced, constantly evolving environment with a proactive, test-and-learn mindset.
Ability to balance strategic thinking with hands-on execution.

Nice To Haves

Experience in creator marketing.
Proven track record of building and scaling social media and creator/influencer programs across multiple social platforms.
Established relationships within the creator economy, including individual creators and management agencies.
Deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices.

Responsibilities

Develop social media amplification strategies for clients that meet audience and performance goals, maximize budgets across channels, and optimize for cost-efficiency, performance, and measurable outcomes.
Lead negotiations with vendors and partners across creators, platforms, and paid media channels to secure favorable economics, scalable pricing structures, and long-term partnerships.
Own the end-to-end development, execution, and optimization of creator-driven campaigns, proactively driving timelines and next steps and ensuring campaigns meet performance goals.
Oversee UGC content pipelines, paid media amplification, clipping and amplification accounts, and other distribution methods.
Own and optimize campaign performance from a distribution perspective across channels and tactics.
Identify, test, and scale emerging distribution tactics, including clipping networks, meme ecosystems, and new platform behaviors.
Lead and mentor a team responsible for sourcing creators, managing activations, and maintaining industry relationships.
Set the pace, drive accountability, proactively remove blockers, and model ownership and follow-through.
Develop and refine processes as needed.
Build and maintain partnerships with creators, independent talent, management companies, agencies, and other partners.
Collaborate cross-functionally with business development, client services, strategy, and data teams to align goals and integrate tactics into broader campaigns.
Partner with senior leadership to identify and shape new service offerings and go-to-market strategies.
Support sales and business development cycles by participating in RFP responses and pitches.