Senior Director, New Product Commercialization (Emerging AI Ventures)

Zappi•Boston, MA

7d•$140,000 - $290,000

About The Position

The Senior Director, New Product Commercialization (GTM Overlay) owns commercial stage gates, go-to-market strategy, and revenue performance for Zappi’s AI capabilities and API products. Working across Product, Marketing, Sales, and Customer Success, this leader drives early adoption, turns lessons learned into a repeatable sales motion, and graduates proven products into the core business. The role accelerates adoption and early revenue for Amp AI, new AI capabilities, and API offerings; partners with Sales and Customer Success on enterprise deals and referenceable case studies; and coordinates launch readiness, including technical onboarding for API customers. It leads AI-specific buyer conversations on data use, model transparency, security, and procurement. The position owns revenue targets, forecasting, and pipeline reporting for assigned product lines, contributes to pricing and packaging decisions, and tracks product attach and expansion into the core Zappi platform. It develops repeatable playbooks and proof points, coaches Sales and Customer Success, analyzes wins and losses, and provides feedback to Product and Product Marketing. The role also identifies successful use cases and buyer personas, owns commercial gates in the Stage Gate process, and manages the transition of validated products to the mainline Sales and Customer Success teams. Success is measured by product-line revenue performance, Sales and Customer Success adoption and advocacy, creation and use of repeatable go-to-market assets, and smooth transition to mainline ownership with sustained revenue growth.

Requirements

5–8+ years of sales and/or product experience within Market Research, Insights, or Martech SaaS solutions.
Proven success launching and scaling new products or business lines.
Ability to collaborate and influence cross-functionally and build structure from ambiguity.
Strong commercial acumen, storytelling, and strategic thinking.
Entrepreneurial mindset energized by experimentation, iteration, and measurable results.

Responsibilities

Drive commercialization, adoption, and early revenue for Amp AI, new AI capabilities, and API offerings.
Co-sell with Sales and Customer Success to secure lighthouse Amp AI and API deals with enterprise brands and agencies, and develop referenceable case studies.
Partner with Enablement, GSS (Pre-Sales), and Professional Services on launch readiness, including API integration scoping, sandbox access, and the first data pull.
Lead AI-specific buyer conversations alongside GSS on data use, model transparency, security, and procurement.
Partner with the commercial team to grow assigned new product lines and manage their revenue target.
Own forecasting and pipeline reporting for Amp AI, AI add-ons, and API products.
Provide input on pricing and packaging, including AI add-on versus bundled pricing, usage- or volume-based API tiers, and platform versus partner licensing.
Track attach and expansion, including how Amp AI and API usage drive upsell into the core Zappi platform.
Turn early wins into playbooks and proof points that mainline sales representatives can use independently.
Coach Sales and Customer Success, and codify effective pitches, demos, and objection handling into go-to-market playbooks.
Run win/loss analysis and feedback loops with Product and Product Marketing to inform AI and API roadmaps and messaging.
Identify the use cases and buyer personas where each product wins, including insights, brand, media, data, and engineering teams.
Own the commercial gates of the Stage Gate process, making scale, pivot, or sunset recommendations for AI and API offerings.
Run the graduation framework, including success thresholds and timing set with the VP, and manage handoff to mainline Sales and Customer Success.

Benefits

Three company-paid mental health days of rest per year.
Minimum of 20 days of paid time off per year, plus national holidays.
Private medical healthcare coverage.
Group risk, life, and disability contributions.
Flexible working arrangements, including remote work unless otherwise specified.
Thoughtfully designed offices supporting individual work and collaboration.
Wellbeing benefits, including free yoga and access to trained therapists and counsellors.
Enhanced parental leave policies.
Free office lunch Tuesday through Thursday.
Tax-efficient pension contributions via salary sacrifice.
Salary sacrifice cycle-to-work scheme.
Salary sacrifice nursery scheme.
Personal development through training allowances, coaching, mentorship, and career frameworks.