Director of Innovation, New Ventures

Bobbie

2d • $188,000 - $220,000 • Remote

About The Position

As Director of Innovation on Bobbie’s New Ventures team, you will identify and launch new categories, products, formats, and business models that expand how Bobbie serves families. You will own innovation from opportunity identification through market validation, combining consumer insight, product development, business strategy, and go-to-market execution to turn promising ideas into viable new businesses.

The role extends beyond launch. You will own go-to-market strategy, performance reporting, and the post-launch test-and-learn agenda, using consumer behavior and business results to determine what to iterate, scale, or stop. Once an innovation demonstrates consumer demand and a viable path to scale, you will lead its transition into Bobbie’s core studio for ongoing brand management and growth.

Bobbie makes European-style organic infant formula manufactured in the U.S. Its advocacy arm, Bobbie for Change, supports efforts including paid federal parental leave, preventing future formula shortages, feeding equity, and formula donations to families impacted by breast and gynecologic cancers. Bobbie describes its culture through values of being radical, nurturing tension, delivering ounce by ounce, and not making assumptions.

The role is US-based and remote. Compensation varies by geographic group: $220,000 for Group A, $200,000 for Group B, and $188,000 for Group C.

Requirements

• 8–10 years of experience in product marketing, innovation, or brand management within CPG.
• 3+ years leading or managing cross-functional teams and direct reports.
• Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process.
• Experience building and executing product roadmaps that balance innovation with portfolio optimization or renovation.
• Experience with product positioning frameworks, competitive analysis, and category management tools.
• Ability to build and present compelling ROI analyses and financial models to leadership.
• Comfort with data visualization and presentation tools for executive-level storytelling.
• Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints.

Nice To Haves

• CPG experience in food or nutrition.
• Experience in infant, toddler, or maternal health.
• Working knowledge of regulatory considerations in food or infant nutrition, including FDA labeling and claims compliance.
• Knowledge of category management tools such as IRI/Circana, Nielsen, or SPINS.

Responsibilities

• Identify high-potential consumer needs and translate them into opportunities to enter new categories and formats.
• Build and manage an innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long-term strategy.
• Develop opportunity spaces and concepts, and assess consumer desirability, strategic fit, feasibility, and commercial potential.
• Build business cases, financial models, pricing strategies, and success criteria for potential opportunities.
• Lead consumer research, concept development, prototyping, and validation before commercialization.
• Serve as business lead for innovations from concept through commercialization and early market validation.
• Lead cross-functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience.
• Define the consumer proposition, positioning, pricing, channel strategy, and business model for each new venture.
• Own go-to-market strategy, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement.
• Drive cross-functional launch readiness and enable rapid learning after an innovation reaches the market.
• Define the consumer and business hypotheses each innovation needs to prove before launch.
• Own post-launch performance reporting across trial, acquisition, repeat, retention, revenue, margin, and venture-specific KPIs.
• Build and lead the test-and-learn roadmap, using consumer feedback and real-world performance to optimize products, propositions, pricing, channels, and go-to-market models.
• Translate performance into recommendations on whether to iterate, scale, or stop.
• Capture and apply learnings across the New Ventures pipeline.
• Establish criteria for sufficient consumer demand, repeatability, and commercial viability to scale.
• Build the case for continued investment as ventures move from incubation into growth.
• Lead transitions of proven innovations into the core studio, including business strategy, consumer learning, performance baseline, growth opportunities, and roadmap.
• Partner through transitions while ongoing ownership shifts to the core studio.
• Create repeatable ways of working to identify, build, launch, and learn from innovations faster.
• Bring consumers into development early and often, from unmet-needs identification through concept development and post-launch learning.
• Build external partnerships with suppliers, manufacturers, experts, research partners, and other collaborators.
• Balance longer-term category expansion with nearer-term opportunities that can unlock incremental growth.

Benefits

• Competitive stock options.
• 401(k) with employer match.
• Employee medical, dental, and vision insurance fully covered by Bobbie, with subsidized pre-tax dependent coverage options.
• Flexible Time Off policy, including Summer Fridays and half days on Fridays from Memorial Day through Labor Day.
• 16 paid company holidays, plus an end-of-year holiday shutdown.
• 16 weeks of paid parental leave, with the option to take an additional 8 months unpaid.
• One-year Bobbie subscription.
• $75 monthly internet stipend.
• Co-working space reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed