Senior Director - Marketing

Morgans Wonderland Management Company•San Antonio, TX

7h•Onsite

About The Position

Morgan’s is seeking a creative, strategic, collaborative, and value-driven leader to oversee our marketing and communications function. The Senior Director of Marketing is responsible for planning, developing, and implementing marketing and communications strategies that support the enterprise’s mission, programs, goals, and activities. The ideal candidate shares a passion for our mission and possesses an exceptional understanding of strategic marketing and an innovative mindset guided by the highest ethical values combined with tireless energy to achieve our goals.

Requirements

Bachelor’s degree required; specific degree in Marketing, Communications, Public Relations, Journalism, and/or Advertising preferred.
Approximately 10+ years of marketing experience, including a min. of 3 years’ experience in a management/leadership role.
Demonstrated experience leading a marketing team, developing marketing programs, overseeing brand strategy, and creating deliverables in a goal-oriented setting.
Excellent communication, leadership, and problem-solving skills.
Passion for inclusion and serving those with special needs.
Will require TX DL as the role with flex and work at different entities when required.

Nice To Haves

Master’s degree a plus.

Responsibilities

Collaborate in defining and shaping the umbrella brand strategy, ensuring a unified identity across all sub-brands (Wonderland, Inspiration Island, Camp, MAC, Institute).
Build brand architecture: maintain consistency, differentiate entity offerings, and anchor storytelling in our mission of accessibility and inclusion.
Champion brand values—Empower, Include, Educate, Innovate—across messaging and visual identity.
Develop and implement integrated marketing plans—acquisition, retention, fundraising, sponsorships—aligned with organizational growth and mission goals.
Lead campaigns (digital, out-of-home, PR, influencer), leveraging data insights to optimize performance and ROI.
Promote key initiatives across entities: season passes, community events, MAC services, Inclusion Institute programming.
Collaborate with Social Media and Marketing Managers to drive all digital channels, including web, social, email, SEO/SEM, and online advertising.
Leverage analytics and user insights to refine targeting, messaging, and conversion across audiences.
Leverage Morgan’s on-site production facilities to produce compelling video, digital, and visual content that supports strategic campaigns and enhances brand storytelling.
Integrate content creation into all aspects of marketing, fundraising, and community engagement.
Oversee public relations, media outreach, and storytelling initiatives for Morgan’s and its entities.
Build and maintain strong relationships with local, regional, and national media outlets to maximize earned media coverage.
Collaborate on crisis communications and work with leadership to manage sensitive or high-profile public situations.
Assist in positioning Morgan’s executives and initiatives as thought leaders in inclusion, accessibility, and community impact.
Serve on the Shared Services team and work collaboratively with executive peers.
Partner with the entity Presidents and support their respective marketing needs, advising them on market trends and opportunities.
Collaborate closely with Development, Operations, Admissions, Facilities, Education, and Inclusion to align marketing with organizational strategy.
Lead, mentor, and evaluate the marketing team, includes all management and interns, overseeing all social media and marketing platforms.
Establish departmental goals, work plans, and performance standards to ensure accountability and excellence.
Ensure daily and weekly meetings at both an individual and team basis.
Fosters a collaborative, creative, and data-informed culture within the marketing team.
Manage the department budget, allocating resources efficiently and leveraging community partnerships for the benefit of the mission.
Track KPIs: attendance, membership growth, donor acquisition, brand metrics, fundraising ROI.
Develop and implement performance management metrics assessing marketing and communications effectiveness.
Stay ahead of digital and experiential marketing trends (AI, CRM, immersive experiences); pilot new initiatives aligned with mission.
Collaborate with all entities to craft thought leadership campaigns showcasing best practices in inclusive design and marketing.
Elevate our position as a community and sector leader.

Benefits

Health and wellness benefits – health/dental/vision insurance, prescription drug discounts, employee assistance programs and wellness programs.
Morgan’s pays 100% of employee only coverage for Medical Plan 1, Dental, Vision and Basic Life.
Financial and retirement benefits - include 401(k) plans, profit-sharing plans and financial planning assistance, and matching contributions.
Up to 4 Weeks of PTO accrual with ability to roll over up to 40 hours to the next calendar year.
11 holidays per year with up to 4 weeks of paid parental leave.
Complimentary Family & Friends Season Passes.
Discounted single-day tickets after comp ticket bank exhausted, in-park food, beverage, and merchandise, and birthday, cabana, and facility rentals.
$50K Basic Life/AD&D insurance policy at no cost to you.
Short-term & Long-term disability coverage is available.
Onsite Communicare - Our Communicare partnership offers a $0 copay waiver, priority scheduling/appointments, prescription discounts and home/work delivery.
$0 Copay for Telehealth Nurseline available (24/7).