Senior Director - Marketing

3Cloud

3d•Remote

About The Position

The Senior Director – Marketing is responsible for leading the execution and performance of marketing programs that drive pipeline growth, strengthen partner alignment, and support the firm’s Microsoft-based professional services. This role operates as a player-coach, translating go-to-market strategy into actionable campaigns and initiatives in close partnership with sales, partnerships, and delivery teams. Reporting to the Chief Revenue Officer, this leader owns the marketing function with guidance from executive leadership and plays a critical role in activating joint motions with Microsoft and Cognizant, enabling solution marketing, and ensuring consistent, high-quality execution across all marketing efforts. In alignment with 3Cloud’s leadership expectations, this role contributes to firm-wide strategy, influences cross-functional priorities, and drives measurable business outcomes through marketing excellence.

Requirements

10+ years of B2B marketing experience, preferably within technology, cloud, or professional services
Bachelor’s degree in Marketing, Business, or related field preferred
Experience supporting consulting or services-based organizations strongly preferred
Demonstrated experience in people management and managing teams in a matrixed environment
Proven ability to execute integrated marketing campaigns that drive pipeline in partnership with sales
Experience working within partner ecosystems (e.g., Microsoft, Cognizant, or similar alliances)
Strong collaboration and stakeholder management skills in a matrixed environment
Experience in solution marketing, including messaging, positioning, and sales enablement
Proficiency with marketing analytics, CRM, and automation tools (e.g., Salesforce, HubSpot, Marketo)
Demonstrated ability to manage multiple priorities and drive execution in a fast-paced environment

Responsibilities

Lead and develop a team of marketing professionals in a player-coach capacity
Oversee execution across internal teams and external agencies to ensure quality and consistency
Drive accountability, prioritization, and continuous improvement across marketing efforts
Own marketing performance metrics, including pipeline contribution, campaign effectiveness, and ROI
Manage budget allocation across programs and channels, optimizing for efficiency and impact
Provide regular insights and recommendations to revenue leadership
Serve as a connector across marketing, partnerships, sales, and enablement to ensure aligned execution
Partner with adjacent teams in 3Cloud and Cognizant to deliver cohesive and effective campaigns
Support core marketing operations, including processes, tools, and reporting cadence
Ensure practical application of brand standards across marketing deliverables
Execute go-to-market plans aligned to Microsoft services, priority industries, and sales plays in partnership with revenue leadership
Collaborate with Microsoft and Cognizant channel teams to activate joint campaigns, co-sell motions, and marketplace opportunities
Align marketing programs to partner priorities and field engagement models to maximize pipeline impact
Partner with sales, partnerships, and delivery teams to deliver coordinated, market-facing initiatives
Translate offerings into clear, differentiated messaging, positioning, and value propositions
Develop collateral, use cases, and sales enablement materials to support pipeline generation and deal progression
Support packaging and promotion of services aligned to Microsoft and key industry verticals
Ensure consistency and clarity of solution messaging across all channels and campaigns
Lead strategy and execution of events (partner-led, hosted, and industry) to drive pipeline and strengthen partner relationships
Align event investments to the priorities of Microsoft, Cognizant, and sales
Measure event ROI and incorporate insights into future planning
Lead execution of multi-channel campaigns that drive awareness, engagement, and qualified pipeline
Support account-based marketing efforts aligned to enterprise account priorities and territory strategies
Track, analyze, and optimize campaign performance based on pipeline contribution and conversion metrics
Operationalize repeatable campaign motions and GTM plays to support solution and industry growth

Benefits

Flexible work location with a virtual first approach to work!
401(K) with match up to 50% of your 6% contributions of eligible pay
Generous PTO providing a minimum of 15 days in addition to 9 paid company holidays and 2 floating personal days
Two medical plan options to allow you the choice to elect what works best for you!
Option for vision and dental coverage
100% employer paid coverage for life and disability insurance
Paid leave for birth parents and non-birth parents
Option for Healthcare FSA, HSA, and Dependent Care FSA
$67.00 monthly tech and home office allowance
Utilization and/or discretionary bonus eligibility based on role
Employee Assistance Program to help with everyday challenges