Senior Director, Marketing Science

Omnicom Media US OMD•New York, NY

21h•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Requirements

Bachelor’s degree or U.S. equivalent in Customer Intelligence & Analytics, Analytics, Statistics, Business Intelligence, or related field, plus 7 years of professional experience as an Associate, Marketing Science, or any occupation/position/job title performing data analysis to drive marketing.
Master's degree or U.S. equivalent in Customer Intelligence & Analytics, Analytics, Statistics, Business Intelligence, or related field, plus 5 years of professional experience as an Associate, Marketing Science, or any occupation/position/job title performing data analysis to drive marketing.
3 years of professional experience utilizing marketing analytics and data (including 1st and 3rd party data solutions, data lakes, data clean rooms, and aggregated and user data).
3 years of professional experience in integrated marketing related to media or customer journey development (including budgeting, revenue forecasting, and ROI development).
3 years of professional experience in audience-based marketing and data driven advertising.
3 years of professional experience translating unstructured business solutions into innovative customer marketing programs.
3 years of professional experience applying media and business performance measurement techniques, including metrics (impressions, CPM, CPA, GRP, CPV, LTV, and ROI).
3 years of professional experience working with measurement partners and methodologies, including brand lift studies, sales lift analysis, marketing mix modeling (MMM), and multi-touch attribution (MTA), to evaluate and optimize campaign performance.
3 years of professional experience using digital marketing platforms and tools, including Google Campaign Manager, Google Analytics, DSPs, and third-party verification platforms, to gather insights and support data-driven marketing strategies.

Responsibilities

Support the development and execution of analytics strategies across audience insights, measurement, and advanced analytics to drive key client initiatives.
Support client relationships and contribute to guiding analytics efforts across accounts.
Contribute to the Marketing Science roadmap and help drive continuous improvement in analytics deliverables.
Collaborate with leaders across Planning, Investment and Business Operations to deliver on clients’ business objectives.
Use strong communication skills (written and verbal) to set the vision, strategy and roadmap to deliver bleeding edge marketing science solutions on the portfolio of clients.
Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
Encourage creative use of data to solve client’s business challenges and support client’s growth in close alignment with Planning and Investment teams.
Explore new approaches to enhance insights through data and analytics, including emerging technologies, partners, and innovative use of existing tools.
Develop best in class data-driven solutions, in collaboration with Planning and Investment teams.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
Provide methodological guidance and share best practices with team members and cross-functional teams.
Contribute to the growth of Marketing Sciences offerings by sharing knowledge and collaborating across teams.
Stay current on industry trends through research, ongoing training, and participation in relevant events.