Marketing Science Director (Media Analytics)

Critical Mass•Toronto, ON

4h•Hybrid

About The Position

As a Director of Marketing Science, your curiosity drives you to demonstrate the value of analytics to internal and external stakeholders. You will set the vision and be accountable for the design and implementation of data-driven marketing strategies and insights for clients, with demonstrated expertise in areas such as tracking and measurement, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You will identify opportunities to expand client engagements and grow revenue, influencing client behavior and decisions through coherent and consistently delivered advice. You will manage team deliverables across multiple workstreams, setting frameworks and processes for task management and prioritization. You will also thrive in a global operations context, working on multi-disciplinary projects to drive data-driven best practices and thought leadership. Leveraging your leadership skills to supervise and develop a passionate team, including their work priorities, timelines, deliverables, and training, is a key aspect of this role. You will expose team members to all Marketing Science sub-disciplines to help develop their expertise. Our new hires and employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the Toronto office on Mondays and Thursdays.

Requirements

10+ years in the marketing industry.
5+ years focused on media analytics.
5+ years in the online measurement industry managing teams.
Strong collaboration, project management, and team building skills.
Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
Ability to articulate ideas and concepts in visually interesting and compelling formats.
Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
Understanding of various analytics key performance metrics and tag/taxonomy management systems.
Experience in leading an organization’s testing program, and expert knowledge of the market-leading platforms and their strengths and weaknesses.
Expert understanding of the media landscape, and extensive experience using data to assist in the creation and validation of media strategies and tactical plans.
Knowledge of traditional, digital, and search advertising and how it is planned and executed.
Hands-on experience building dashboards in Looker (or similar BI tools)
Ability to thrive in ambiguity and manage multiple priorities simultaneously.

Responsibilities

Lead end-to-end measurement strategy across multiple accounts and campaign types
Develop smart, actionable measurement plans aligned to client objectives
Analyze performance across all channels & build and maintain dashboards to support ongoing reporting and decision-making
Understand data, data management, data infrastructure, and marketing applications.
Effectively communicate and present complex technical concepts to non-technical audiences.
Proven team and project management skills including training and staff development.
Use empirical practice in digital experience design and optimization.
Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
Creatively solve problems, improve processes, and design methodically.