Sr. Director, Marketing Analytics & Data Science

Nutrafol

23h•Remote

About The Position

Nutrafol is seeking a Senior Director, Marketing Analytics & Data Science to bring senior measurement leadership and advanced modeling capability to our marketing analytics function. This role partners with an established marketing analytics team that is actively driving the strategy, roadmap, and cross-functional unification of measurement across brand, growth, and retention. We're looking for a senior measurement leader with hands-on data science depth to support and elevate an established marketing analytics team. The team owns strategy, roadmap, and cross-functional measurement — you bring technical rigor, modeling depth, and outside experience to accelerate their work.

Requirements

10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions
Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics
Hands-on background building or leading MMM and MTA models — with depth to implement, not just oversee
Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement
Applied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automation
Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools
Experience mentoring analytics talent across measurement and data science
eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred
Strong communicator; ability to influence cross-functional teams and Leaders across the organization
Comfortable as a senior partner supporting a team that owns strategic direction

Nice To Haves

Experience applying generative AI or LLMs to analytics workflows (insight generation, automation, self-serve)
Hands-on knowledge of privacy-resilient measurement approaches (server-side tracking, modeled conversions, data clean rooms)
Familiarity with modern data stack tools (Snowflake, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI)

Responsibilities

Provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics.
Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
Pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision.
Bring clarity to complex methodological questions, including privacy-resilient measurement.
Apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability.
Develop team members on measurement craft, modeling depth, and data science methods.
Build advanced analytics capability within the function over time.
Translate technical measurement outputs into clear language for marketing, finance, and executive audiences.
Support the team's credibility in cross-functional forums.