Marketing Data Science

Verizon•Irving, TX

1d•Hybrid

About The Position

When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing... As a Marketing Data Scientist, you will be responsible for developing complex national and regional sales and marketing campaigns across a range of services within Verizon Business Group (VBG) to drive revenue growth. Using your skills in SQL, Python, artificial intelligence & other analytics methods, you will explore & analyze data in multiple forms, sources & platforms to provide meaningful insights & recommend actions that drive results.

Requirements

Bachelor’s Degree or four or more years of experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience with SQL, Python, BigQuery, AI tools, Teradata, Alteryx, Adobe, Marketo, Looker, Tableau, GCP, Salesforce, and other Database management and BI tools.
Experience in building, validating, and deploying machine learning models.
A proven track record of exploring new tools and technologies, with the insights needed to drive team-wide adoption.
Database ETL experience.

Nice To Haves

Bachelor’s degree in Marketing, Market Research, Technology or four or more years of work experience.
Master’s or foreign equivalent degree in Computer Science, Computer Information Systems, Information Systems, Data Analytics.
Strong analytic skills to determine all required resources, organize information and processes, and to execute the desired marketing targeting and strategy.
Strong ability to interface with IT, Legal, Marketing Strategy, and external vendors to take new technologies or data architectures all the way from concept to production.
Strong written and verbal communication abilities to effectively interact with large, diverse teams across various levels of the organization.

Responsibilities

Assist in the strategic development of national and regional marketing campaigns, both as standalone initiatives and within broader customer journey frameworks.
Extract data points based off Marketing requirements while working with marketing and sales operations to fulfill a complete life cycle of a marketing and sales campaign.
Assist in a variety of projects within the Marketing Science team focused on automating and simplifying processes, while also providing ad hoc data manipulation and analysis to support marketing and strategy on sales plays.
Provide full quality analysis of results and output prior to delivery to Sales Operations and marketing managers as well as follow up compliance regulation to legal.
Demonstrate high-level strategic thinking by continuously aligning technological and data solutions with overall business strategies.