Senior Director, Marketing Strategy & Operations

Manhattan Associates • Atlanta, GA

4d

About The Position

The Senior Director, Strategy & Operations is the operational and strategic backbone of the Marketing organization. In this role, you serve as a right hand to the CMO and lead the Marketing Operations function, owning the operating cadence, planning, performance visibility, and the systems and processes that enable marketing to execute at scale. A major focus of this role is elevating how the organization turns data into insight and insight into action by building a full‑funnel performance narrative that helps executives understand what is happening in the business, why it’s happening, and what actions are being taken.

Requirements

• 10+ years in Marketing Operations, strategy and operations, chief of staff, RevOps, analytics, consulting, or equivalent roles with increasing scope.
• People leadership experience, including managing managers (Director‑level) and building high‑performing operations teams.
• Strong analytical rigor and the ability to translate data into executive‑ready insights, decisions, and action plans.
• Experience establishing operating cadence, scorecards, and performance management for a complex marketing organization.
• Experience managing budgets and linking investment to outcomes, including ROI discipline and prioritization.
• Fluency in marketing automation and Martech ecosystems (Marketo strongly preferred), with comfort partnering with IT and data teams.
• Strong cross‑functional leadership and executive communication skills, with high judgment and discretion.

Nice To Haves

• Experience in enterprise software and/or complex go‑to‑market environments with multiple audiences and solutions.
• Familiarity with lifecycle and segmentation operations and demonstrated improvements in conversion and pipeline efficiency.
• Demonstrated experience building data‑to‑story performance narratives that influence executive decisions.
• Proven ability to establish executive scorecard rhythms and operating systems that drive alignment across Marketing, Sales/RevOps, and Finance.

Responsibilities

• Lead the Marketing Operations team and function, setting the MOPs strategy, operating model, prioritization, and talent development plans, with clear ownership and standards across planning, process, measurement, and systems.
• Strengthen cross‑functional operating relationships with Sales/RevOps, Finance, Product, and IT to ensure end‑to‑end alignment on funnel definitions, targets, data, and reporting.
• Establish and run executive scorecard cadences (weekly/monthly dashboards and quarterly business reviews) that deliver clear narratives—not just metrics—across the full funnel.
• Own performance storytelling by synthesizing what has changed, what is driving those changes, what is being learned, and what actions are recommended, including trade‑offs and decisions.
• Build reliable full‑funnel measurement (awareness → engagement → conversion → pipeline → revenue influence), ensuring KPI consistency and trusted reporting.
• Own the marketing operating system, including OKR setting, quarterly planning, leadership meeting rhythms, and executive‑ready updates.
• Drive operational efficiency by improving workflows, clarifying processes, and optimizing tool utilization; remove friction that slows execution.
• Establish prioritization mechanisms that protect focus and ensure resources are aligned to the highest‑impact work.
• Partner with the CMO to define marketing strategy and OKRs aligned to corporate priorities and translate strategic directives into integrated plans (including campaign planning).
• Lead cross‑functional initiatives with clear owners, milestones, dependencies, and risk management to ensure follow‑through and timely delivery.
• Act as a trusted advisor and integrator for the Marketing Leadership Team, surfacing issues and opportunities, consolidating perspectives, and driving decisions.
• Own marketing performance management through MOPs, including dashboards, attribution approaches (as appropriate), funnel analytics, and leading indicators.
• Drive spend‑to‑impact rigor through budget‑to‑priority alignment, efficiency metrics (e.g., cost per SAO), and recommendations for budget reallocation.
• Establish feedback loops (tests, retrospectives, performance reviews) to continuously improve both strategy and execution.
• Oversee Martech strategy and governance, including marketing automation operations, data quality, and integration points with CRM and analytics stacks.
• Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness.
• Ensure scalable email marketing operations and performance measurement with strong governance and continuous optimization.
• Serve as the consolidation and facilitation point for Marketing leadership, driving alignment, decision‑making, and accountability.
• Build executive‑level narratives for QBRs, operating reviews, and leadership updates that reflect clarity, accuracy, and business impact.
• Represent the CMO in select forums as needed, ensuring tight communication loops and follow‑through on actions.
• Stay current on emerging technology and best practices and translate them into pragmatic improvements for productivity and performance, including AI‑forward workflows.

Benefits

• Committed to diversity and inclusion
• From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here.
• Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.
• We are proudly an Equal Employment Opportunity Employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran.
• In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration.
• Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed