Director of Marketing Strategy & Operations

Girl Scouts of Greater Atlanta•Mableton, GA

10h

About The Position

The Director of Marketing Strategy & Operations leads operational oversight across the Marketing organization, owning operational cadence, planning, performance visibility, and the systems and processes that enable Marketing to execute at scale. As a member of the Marketing and Communications Department, this leader reports to the Chief Marketing Officer (CMO) and partners with the CMO to define marketing strategies aligned with Girl Scouts of Greater Atlanta (GSGATL) priorities and translate strategic directives into integrated plans, including campaign planning. The role drives operational efficiency by improving workflows, clarifying processes, and optimizing tool utilization to remove execution barriers. It requires comfort working in a collaborative, high-pressure, fast-paced, deadline-oriented environment. The Director leads cross-functional initiatives, advances marketing performance management and technology operations, and builds executive-level narratives about marketing performance and impact. The role includes travel as needed across the 34-county council service area, as well as on-call availability during nights and evenings and some evening and weekend work.

Requirements

At least 5 years of experience in Marketing Operations, strategy, analytics, consulting, or equivalent roles.
Bachelor’s degree in Marketing or a related field.
People leadership skills, including experience managing managers.
Strong analytical rigor and ability to translate data into executive-ready insights.
Experience establishing operating cadence, scorecards, and performance management for a complex marketing organization.
Experience managing budgets and linking investment to outcomes, including ROI.
Fluency in MarTech ecosystems.
Strong cross-functional leadership and executive communication skills, with high judgment and discretion.
Ability to think and execute both strategically and tactically.
Experience with project management from concept through execution.
Strong research skills.
Comfort working with youth, volunteers, and parents.
Commitment to the mission and vision of Girl Scouts of Greater Atlanta.
Collaborative work style.
Unquestionable ethics and integrity.
Ability and willingness to travel as needed across the 34-county council service area.
Comfort working on-call during nights and evenings and working some evenings and weekends.
Must successfully complete an MVR, credit, and criminal background check.

Nice To Haves

Non-profit experience.

Responsibilities

Audit existing workflows and processes to determine and establish optimal approaches and tools for operational excellence.
Drive spend-to-impact rigor through budget-to-priority alignment, efficiency metrics such as ROAS, and recommendations for budget reallocation.
Oversee MarTech strategy and governance, including marketing automation operations, data quality, and integration points.
Ensure scalable email marketing operations and performance measurement.
Establish feedback loops, including tests, retrospectives, and performance reviews, to continually improve strategy and execution.
Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness.
Own marketing performance management, including dashboards, attribution approaches as appropriate, funnel analytics, and leading indicators.
Establish and run executive scorecard cadences, including weekly and monthly dashboards and quarterly business reviews, that provide clear narratives across the full funnel.
Strengthen cross-functional operational relationships, particularly with IT and Finance, to support end-to-end digital integration and budget management.
Serve as the consolidation and facilitation point for the MLT, driving alignment, decision-making, and accountability.
Establish prioritization mechanisms that protect focus and align resources with the highest-impact work.
Build executive-level narratives for leadership updates that reflect clarity, accuracy, and marketing impact.
Stay current on emerging technologies and best practices and translate them into pragmatic productivity and performance improvements, including AI-forward workflows.
Lead cross-functional initiatives with clear owners, milestones, dependencies, and risk management to ensure follow-through and timely delivery.
Manage and develop people, including managers.
Travel as needed across the 34-county council service area and be available on-call during nights and evenings; work some evenings and weekends.