Senior Director I, RGM Value Realization

Coca-Cola•Atlanta, GA

About The Position

The Senior Director I, RGM Value Realization leads North America Operating Unit (NAOU) value realization and commercial investment governance across the total portfolio. Reporting to the Vice President, RGM Strategy & Execution, this role provides an enterprise-wide view of whether major Revenue Growth Management (RGM) and commercial investments deliver their intended growth, profit, and system value. Areas of focus include Incentives, Retail Media Networks, SOVI, GTM, CTM, and other material commercial investment programs. This is an action-oriented accountability role focused on connecting investment visibility, strategic alignment, ROI, conditionality, and execution outcomes. The role identifies over- or under-investment and value leakage, and embeds closed-loop routines that drive corrective action. It does not design Portfolio OBPPC strategy, customer pricing, promotions, or customer execution; those decisions remain with the accountable teams. Instead, it provides enterprise governance, transparency, challenge, and follow-through. The position partners with Finance, Commercial, RGM Execution, Retail Strategy & Digital Capability, Portfolio OBPPC, eCommerce, customer teams, and bottlers to validate assumptions, explain deviations, and agree on corrective actions. The role is based in Atlanta, United States, requires 26%–50% travel, and does not provide relocation. The stated U.S. base pay range is $180,000–$203,000, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree in business, economics, finance, marketing, analytics, or a related field.
Approximately 8–10 years of experience in Revenue Growth Management, commercial finance, trade investment, pricing, customer strategy, commercial analytics, or related disciplines.
Strong knowledge of commercial investment and trade-spend economics, including incentives, promotions, retail media, SOVI/space investments, GTM/CTM, and customer funding mechanisms.
Advanced financial and analytical capability, including ROI, incrementality, profitability, margin, investment allocation, customer P&L, and scenario analysis.
Ability to integrate multiple commercial-spend sources and translate complex financial and execution data into clear decisions and corrective actions.
Strong understanding of customer, bottler, and system economics and ability to balance enterprise growth with customer and bottler value creation.
Demonstrated success leading complex cross-functional governance or performance-management initiatives without relying on direct authority.
Advanced stakeholder management, constructive challenge, influencing, prioritization, and negotiation skills.
Ability to clearly communicate investment performance, trade-offs, and recommendations to senior leaders and action owners.
Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

Experience in trade investment optimization, TPO, customer P&L, commercial finance, retail media measurement, or commercial-spend governance.
Knowledge of Coca-Cola system investment mechanisms such as Incentives, SOVI, GTM, CTM, Digital/Retail Media Networks, or comparable investment levers.
Experience with commercial investment analytics, dashboards, Anaplan, Power BI, Tableau, or comparable planning and visualization tools.
Experience working across national customers, local customers, franchise/bottler partners, and digital commerce environments.
Agile, test-and-learn, governance transformation, or commercial capability-building experience.

Responsibilities

Lead the NAOU commercial investment governance framework across Incentives, Retail Media Networks, SOVI, GTM, CTM, promotions, activation, and other material commercial-spend categories.
Create an enterprise view of investment amounts, allocation, purpose, customer, channel, brand, package, and expected business outcomes.
Monitor whether major RGM and commercial decisions are implemented as intended, identifying gaps between approved investment assumptions, marketplace execution, and actual value delivery.
Establish routines that connect commercial spend to incremental volume, transactions, revenue, gross profit, margin, share, consumer and shopper outcomes, and system value.
Identify over-investment, under-investment, stranded spend, weak conditionality, and opportunities to redirect resources to higher-return growth priorities.
Lead cross-lever reviews that connect Incentives, SOVI, GTM, CTM, Retail Media Networks, promotions, and other investments in a total commercial investment view.
Partner with Finance, Commercial, RGM Execution, Retail Strategy & Digital Capability, Portfolio OBPPC, eCommerce, customer teams, and bottlers to validate assumptions, explain deviations, and agree on corrective actions.
Develop common governance, RACI, KPIs, investment taxonomies, reporting standards, and decision routines for commercial-spend transparency and accountability.
Challenge investment choices using fact-based comparisons across customers, brands, channels, packages, and investment categories while respecting accountable teams’ decision rights.
Track corrective actions in business routines, ensuring actions have owners, timing, and follow-through.
Build reusable value-realization principles, tools, and learning loops to inform future strategy, planning, investment allocation, and execution decisions.