Senior Director, Global Marketing Performance

the LEGO Group•Boston, MA

3d•Hybrid

About The Position

This is a transformational role that provides the unique opportunity to shape how marketing performance capabilities and insights will deliver brand and commercial success. The Senior Director, Global Marketing Performance will be the global lead for marketing performance and effectiveness at the LEGO Group, applying vast knowledge and experience in marketing and advanced analytics to strategic decision making. The role offers a hybrid working arrangement, Best of Both, with 3 days based in the London or Boston office and 2 days working from home. Relocation assistance is not available for this position.

Requirements

Proven marketing experience, preferably with deep knowledge in marketing performance, data and analytics with other global brands, either as an in-house lead or in an agency capacity
Strong analytical and sense-making skills and the ability to transform complex findings to clear, relevant, timely and actionable insights, directions and recommendations
Clear expertise and knowledge of the latest marketing technology platforms and capabilities
Seasoned in implementing innovation and transformation at a global scale
Excellent verbal and written communications skills, with advanced English proficiency
Strong relationship management and interpersonal skills
Ability to navigate matrix organisational set-up
A well-rounded and continuous improvement mentality

Nice To Haves

Previous experience working with Business Intelligence, Media Analytics and Data Sciences is an advantage

Responsibilities

Set overall ambition, direction, targets, and capabilities for marketing performance
Inform critical marketing decisions and strategies through relevant, timely and actionable insights from marketing performance data and analytics
Collaborate with the global Marketing Planning team to ensure that upstream marketing plans and activations are guided by key learnings on marketing performance
Deliver strong commercial impact by enabling optimisation of marketing activities across Owned, Earned, Shared and Paid touchpoints
Lead advanced analytics and data-science modelling and capability building, in close collaboration with our digital products team
Serve as strategic partner to key senior stakeholders in sense-making and driving relevant decisions and actions
Play your part in our team succeeding