Director, Performance Marketing

LUXURY BRAND PARTNERS L•La Grange, IL

1d•$140,000 - $160,000•Hybrid

About The Position

We are seeking a dedicated and talented Director, Performance Marketing to join our team. In this role, you will drive our paid media strategy across paid social, paid search, affiliate, and emerging digital channels to profitably acquire and retain customers. As a member of the Digital and Ecommerce team, you will collaborate with Creative, CRM, and Site, and report directly to the VP of Digital and Ecommerce. This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates-based Los Angeles. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.

Requirements

Bachelor’s degree in Marketing, Business, Economics, Data Science, Communications, or a related field is preferred.
8–10+ years of experience in performance marketing, acquisition, or growth roles, preferably within DTC ecommerce, beauty, fashion, wellness, or consumer brands.
Experience managing and scaling large performance budgets across multiple channels with a focus on profitable growth.
Deep, hands-on expertise in Paid Social and Paid Search, including Meta Ads, TikTok, Google Ads (Search, Shopping, YouTube), and related platforms.
Strong understanding of growth metrics and unit economics, including CAC, ROAS, LTV, contribution margin, payback windows, and cohort performance.
Proven experience building structured testing roadmaps across creative, bidding, targeting, and landing pages, and converting learnings into scalable programs.
Strong analytical and quantitative skills, with proficiency in tools such as Excel, Triple Whale, Fospha, or similar analytics platforms, and ad platform reporting.
Experience with attribution and measurement, including incrementality testing, lift studies, and working with analytics or data science partners on MMM and cross-channel performance insights.
Demonstrated ability to translate data into clear strategies and compelling stories for senior leadership, including succinct performance recaps and strategic recommendations.
Experience collaborating closely with Creative, Brand, CRM, Ecommerce, and Product to connect acquisition with onsite experience, lifecycle, and retention.
Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver high-quality work in a fast-moving environment.

Nice To Haves

Experience working with beauty, fashion, or lifestyle brands, particularly those with strong DTC and omnichannel presence.
Exposure to CTV/OTT, audio/podcast, affiliate, and influencer channels as part of an integrated growth strategy.
Experience with or interest in AI-driven workflows, such as automated creative testing, dynamic audience segmentation, and predictive modeling for LTV and churn.
Comfort working with BI tools (for example, Looker, Tableau, or similar) and customer data platforms or CRM platforms.
A passion for storytelling, brand building, and creating performance campaigns that feel on-brand and elevated, not just transactional.

Responsibilities

Own the full-funnel performance marketing strategy across Paid Social (Meta, TikTok, YouTube), Paid Search (Google, Bing), Affiliate, Podcast, CTV/OTT, and emerging channels to drive efficient customer acquisition, revenue growth, and LTV.
Develop and manage an integrated growth roadmap that connects upper funnel awareness, mid-funnel consideration, and lower funnel conversion, ensuring a cohesive experience across all key platforms.
Plan, manage, and optimize multi-million dollar media budgets, balancing ROAS, CAC, LTV, contribution margin, and overall profitability while aligning with monthly, quarterly, and annual targets.
Build and maintain a disciplined testing program, including A/B and multivariate testing across creative, audiences, bids, offers, landing pages, and funnels to continuously unlock scalable learnings.
Partner with Creative and Brand teams to develop performance-minded creative briefs and asset roadmaps that reflect ONE/SIZE’s brand voice while driving strong CTR, CVR, and ROAS.
Translate performance insights into clear narratives and recommendations, providing regular reporting to senior leadership on channel performance, key learnings, and next-step strategies.
Collaborate cross-functionally with Ecommerce, CRM, Creative Strategy, and Brand to ensure alignment on promotions, launches, landing page optimization, and lifecycle strategies that support acquisition and retention.
Own and evolve the measurement and attribution framework ileveraging tools such as platform pixels, server-side tracking, MMM, lift tests, and incrementality studies.
Identify and validate new channels and partners, running structured pilots to test emerging platforms, retail media networks, and acquisition opportunities before scaling.
Oversee agency and vendor relationships, ensuring clarity on goals, accountability on performance, and continuous improvement in execution and testing.
Build and refine dashboards and KPI frameworks that provide visibility into CAC, ROAS, LTV, cohort performance, and payback periods, enabling better decision making and forecasting.
Support retail and omnichannel initiatives by partnering with retail teams and key accounts to activate paid media, retail media networks, and localized performance campaigns that drive both ecommerce and in-store demand.
Champion an experimentation and learning mindset within the growth organization, encouraging rapid iteration, intellectual honesty, and data-informed decision making.
Regular attendance, collaboration across departments, and flexibility to support peak periods, key launches, and special initiatives are essential to success in this role.
Assist with special projects or initiatives as needed to support departmental and company growth goals.
Provide backup coverage for team members during absences or peak workload periods.
Perform additional administrative tasks or clerical duties related to campaign setup, budget management, or reporting as assigned.
Support cross-departmental efforts or collaborative initiatives, such as major product launches, brand campaigns, or high-impact testing programs, when required.

Benefits

Comprehensive health, dental, and vision insurance along with additional ancillary benefits
Flexible spending and health savings accounts (FSA/HSA)
Employer paid life insurance coverage with optional supplemental life insurance available
Employer paid long-term and short-term disability
Access to Employee Assistance Program (EAP)
Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
Eleven paid holidays
Paid parental leave
Summer Fridays between Memorial Day & Labor Day
Compensation commensurate with industry standards and your qualifications
401(k) with company match
Monthly technology allowance
Eligible for annual discretionary bonus
Quarterly sample boxes featuring our brands products
Employee referral program with rewards