Director, Performance Marketing

ShipMonk

4d•Remote

About The Position

ShipMonk is seeking an ambitious Director, Performance Marketing to lead their digital growth engine. This role is responsible for driving ShipMonk's digital media strategy end-to-end, encompassing paid media, SEO/GEO, and conversion rate optimization, with the goals of increasing brand awareness, customer acquisition, and retention. This is a hands-on leadership position where the individual will be responsible for setting the strategy, executing campaigns, and demonstrating return on investment.

Requirements

10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+.
Deep analytics expertise, including synthesizing data into action with proficiency in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot.
Expertise in Excel/Google Sheets.
Experience with CRO and experimentation, including A/B testing and platforms like Optimizely or VWO.
Leadership presence with the ability to build buy-in across diverse stakeholders and interdisciplinary teams.
Operational rigor, utilizing workflow tools (Asana or similar) to manage complex programs and keep stakeholders aligned.
Bachelor's degree required (Business, Marketing, Finance, or related).

Nice To Haves

Brand media buying experience, including video and audio.
Ecommerce or logistics experience.
3PL experience.
MBA.

Responsibilities

Own the performance marketing strategy, including planning and execution across SEM, SEO, paid social, display, TV, and audio.
Build full-funnel acquisition campaigns, establishing evergreen programs and continuously testing new audiences, creative, CTAs, channels, and formats.
Drive retention and lifecycle marketing by designing programs to maximize engagement, loyalty, and lifetime value, and iterating based on results.
Optimize relentlessly through a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage.
Own the numbers by tracking performance in Google Analytics and GTM, building integrated multi-touch attribution reporting, and translating campaign metrics into actionable business insights.
Manage the budget by allocating spend for maximum return against revenue targets and forecasting with confidence.
Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team.
Partner across the business with Product Marketing, Content, Creative, Brand Marketing, Sales, and the customer organization to drive growth collaboratively.