Director of Performance Marketing Sales

Audiohook•Eden, UT

About The Position

The Director of Performance Marketing Sales is responsible for leading and developing a high-performing team of Senior Performance Marketing Sales Consultants. This role focuses on establishing a culture of consultative selling, continuous learning, and client success. The Director will oversee sales excellence, business planning, forecasting, and cross-functional collaboration to drive revenue growth and improve the client experience. This position requires a strategic leader who can build systems, processes, and people to achieve sustainable company growth and exceptional client outcomes.

Requirements

8+ years of experience in digital advertising, performance marketing, affiliate marketing, ad tech, martech, media sales, or related industries.
3+ years leading high-performing consultative sales teams.
Demonstrated success coaching sellers through complex solution-based sales cycles.
Strong understanding of digital marketing strategy across paid search, paid social, affiliate marketing, attribution, customer acquisition, and performance measurement.
Experience building scalable sales processes and developing high-performing sales organizations.
Exceptional coaching, communication, and leadership skills.
Strong analytical abilities with experience using pipeline metrics to improve organizational performance.
Working understanding of conversion attribution, pixel-based tracking, server-to-server integrations, affiliate platform integrations, marketing measurement, customer acquisition strategy, marketing analytics, campaign implementation planning, and marketing technology ecosystems.

Nice To Haves

Experience leading teams that sell performance marketing solutions, marketing technology, affiliate marketing partnerships, advertising technology, SaaS platforms, digital media, data and measurement platforms.
Experience working with mid-market and enterprise advertisers, agencies, affiliate networks, marketing technology providers, performance-driven brands.

Responsibilities

Recruit, hire, onboard, coach, and develop a team of Senior Performance Marketing Sales Consultants.
Establish a culture centered on curiosity, consultative selling, continuous learning, and client success.
Conduct regular one-on-one coaching focused on discovery, strategic thinking, proposal development, and client communication.
Observe sales calls and provide actionable coaching to improve effectiveness.
Develop career paths and growth plans for each team member.
Maintain clear performance expectations and accountability across the organization.
Ensure consultants consistently execute Audiohook's consultative sales methodology.
Review discovery processes, proposals, implementation plans, and go-live strategies to ensure quality and consistency.
Participate in strategic client meetings when executive support or additional expertise is beneficial.
Help consultants navigate complex opportunities, commercial negotiations, and implementation challenges.
Ensure opportunities are properly qualified before advancing through the sales process.
Improve win rates by strengthening sales methodology rather than increasing sales pressure.
Own pipeline quality, forecasting accuracy, and overall sales organization performance.
Monitor pipeline health, conversion rates, sales cycle length, and deal quality.
Identify trends, bottlenecks, and opportunities for process improvement.
Develop quarterly business plans and resource recommendations.
Partner with executive leadership to establish targets, territories, and organizational priorities.
Serve as the primary bridge between Sales and Leadership.
Continuously improve the client handoff process from signed agreement through implementation.
Partner with Product and Engineering to improve technical implementation workflows.
Collaborate with Client Success to reduce churn by improving expectation setting during the sales process.
Ensure feedback from prospects and clients is incorporated into product, process, and messaging improvements.
Continuously refine Audiohook's consultative sales methodology.
Develop training programs, playbooks, proposal templates, discovery frameworks, and objection-handling resources.
Improve qualification standards and ideal client profile definitions.
Standardize best practices around campaign planning, attribution education, implementation planning, and commercial structuring.
Drive consistency across every stage of the client buying experience.