Director, Performance Marketing & Digital Experience
About The Position
AudioNova is seeking an experienced, data-driven Director of Performance Marketing & Digital Experience to lead our digital acquisition strategy across North America. This leader will own the performance of our digital acquisition engine—driving patient acquisition, appointment generation, website conversion, and marketing efficiency through best-in-class performance marketing and digital experiences. This role is accountable for the strategy and execution of paid media, website performance, search, conversion optimization, attribution, and digital measurement. Working closely with Commercial, Analytics, CRM, Brand, Customer Experience, Operations, and external agency partners, this leader will continuously optimize the funnel to maximize business growth. The ideal candidate combines deep expertise in performance marketing with strong commercial acumen, a passion for experimentation, and a track record of building high-performing teams and agency partnerships.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions.
- Proven success managing large digital media budgets with responsibility for customer acquisition, marketing efficiency, and business growth.
- Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics.
- Experience leading external agencies and cross-functional teams.
- Strong commercial mindset with the ability to translate data into strategic business decisions.
- Demonstrated success building and developing high-performing teams.
- Excellent communication, executive presentation, and stakeholder management skills.
Nice To Haves
- Experience within healthcare, retail healthcare, consumer health, medical devices, or other multi-location service businesses.
- Experience working across large regional or national organizations.
- Familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, Google Tag Manager, Looker, Adobe, Salesforce, or similar platforms.
- Experience implementing offline conversion tracking, experimentation programs, and advanced attribution capabilities.
Responsibilities
- Develop and execute AudioNova's acquisition strategy to drive new patient growth and revenue.
- Own performance across paid media channels including search, social, display, video, and emerging digital platforms.
- Manage significant media investments, continuously optimizing channel mix, audience strategy, and budget allocation to maximize business outcomes.
- Establish annual digital growth plans, quarterly priorities, and performance targets aligned with commercial objectives.
- Identify new opportunities to improve acquisition efficiency, scale demand generation, and accelerate growth.
- Lead external media agency relationships, establishing clear accountability for performance, innovation, testing, and continuous improvement.
- Drive rigorous media planning, campaign optimization, creative testing, and audience development.
- Evaluate new platforms, technologies, and media opportunities that improve marketing effectiveness.
- Ensure media investments are grounded in performance data, incrementality, and measurable business impact.
- Own website performance and digital customer experience across all patient-facing digital properties.
- Lead conversion rate optimization initiatives that improve appointment booking, lead generation, and patient engagement.
- Partner with UX, Content, Product, and Technology teams to improve customer journeys and reduce friction throughout the digital experience.
- Establish an ongoing experimentation roadmap including A/B testing, personalization, landing page optimization, and user experience improvements.
- Lead SEO strategy to increase search visibility, organic traffic, and high-intent patient acquisition.
- Partner with Brand and Content teams to develop educational, patient-focused content that supports both acquisition and long-term growth.
- Continuously improve local search performance and digital discoverability across markets.
- Own digital performance measurement and reporting across acquisition channels.
- Lead implementation and optimization of attribution capabilities, including offline conversion tracking and measurement improvements.
- Partner closely with the Analytics team to translate performance insights into actionable optimization strategies.
- Develop executive dashboards and performance reviews that clearly communicate business results, opportunities, and recommendations.
- Partner with Commercial, Regional Marketing, CRM, Analytics, Customer Experience, Operations, and Technology teams to improve overall marketing effectiveness.
- Support broader commercial initiatives by ensuring digital investments align with clinic capacity, operational readiness, and business priorities.
- Influence enterprise digital strategy through strong collaboration, data-driven recommendations, and thought leadership.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
