Director, Performance Marketing

ASCO•Alexandria, VA

1d•$142,500 - $165,000•Hybrid

About The Position

ASCO has a new and exciting role for a Director, Performance Marketing to join our Integrated Communications and Marketing (ICM) Department. As an internal subject matter expert, the Director will be responsible for the strategic direction and hands-on delivery of paid digital advertising and search engine optimization (SEO) to drive ASCO and Conquer Cancer organizational reputation and program success. The successful hire will manage a designated performance agency and a direct report, driven to utilize a "test, prove, and scale" approach to optimize budgets and grow organic traffic in an AI-driven landscape. Remote candidates welcome or at primary location in Alexandria, VA.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience.
10 – 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels.
Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels.
5 years of experience in a supervisory role.
3 - 5 Years of Digital Performance Agency oversight and media buying.
Experience with advanced Excel functions and analytics programs to create reports, analyze performance, and provide summary insights; experience with Adobe Analytics is a plus.
Hands-on experience with project management tools, such as Airtable or a similar platform.

Nice To Haves

Advanced degree (Master’s) in Marketing, Communications, Digital Marketing, or related field.
Prior experience with Oncology or other scientific or medical meetings and event marketing.
Prior non-profit/association and fundraising marketing experience.
Prior experience in a leadership role developing, executing, and analyzing digital marketing strategies across Owned, Paid, and Earned channels.
Experience managing multiple digital marketing budgets at a portfolio level (e.g. supporting multiple business lines).
Experience with e-commerce marketing (digital storefronts, buying experience, loyalty programming).
Strong familiarity with incorporating integrated content strategy into digital strategy and campaigns.

Responsibilities

Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making.
Collaborate with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans.
Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines.
Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy.
Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement.
Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax).
Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results.
Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations.
Coordinate with design teams to actualize creative visual assets that appeal to specific audiences and market conferences.
Oversee the day-to-day management of the designated performance agency, ensuring appropriate utilization of paid media.
Act as the internal expert for agency accountability, auditing execution and creative quality to ensure alignment with brand standards.
Inspire, develop, and grow the performance of one direct internal report, fostering a culture of technical excellence.
Partner with leaders across division to inform high-impact content strategy and content creation based on performance data, while actively contributing to the overarching web roadmap and digital platform improvements.