Director, Performance Marketing

Help Scout • ,

19h • $198,000 - $218,000 • Remote

About The Position

Help Scout is investing more than ever in paid and performance marketing to accelerate signups, expand brand awareness, and diversify how we reach customers. This role is a strategic owner to take our performance marketing motion from early-stage to a durable growth engine that fuels our self-serve, product-led, and sales-assisted growth. You'll report to the VP of Marketing, setting and executing the strategy for how Help Scout invests in paid channels while building deep partnerships across Marketing, Sales, Product, Support, and company leadership.

Requirements

• At least 7+ years in performance or growth marketing, including experience owning strategy for a B2B SaaS company.
• Significant experience in paid/performance marketing, with a track record of owning strategy for B2B SaaS companies – not just executing campaigns.
• Expertise across paid channels and knowledge of the search landscape and the benchmarks that matter (PPC, CPM, ROAS), and ability to identify which channels and investments matter most for the business right now.
• A scrappy, results-driven mindset. Comfortable working with ambiguity, a modest budget, and a lean marketing team, and know how to out-creative the competition while also spending in the right way to drive results.
• Strong analytical skills, with deep experience in tools like Google Analytics, Google Tag Manager, and attribution platforms, and knowledge of how to turn data into a clear recommendation for leadership.
• Ability to run rapid experimentation and adapt strategy based on what the data tells you – and have a plan B ready before you need it.
• Daily use of AI tools to improve output, with specific examples where AI changed the speed, quality, or scale of what was delivered.
• Excellent verbal and written communication skills, ability to communicate and build relationships across a remote, async organization, and can present insights and strategy to senior leaders and cross-functional teams.

Nice To Haves

• Experience managing an agency and/or direct reports to execute a paid marketing strategy.

Responsibilities

• Own performance marketing strategy. Set the quarterly and long-term strategy for how paid, lifecycle, and conversion work together to hit the signups number, defining what's needed from each channel and building the plan B when something's off. You'll be the person leadership turns to for the full picture of paid performance.
• Move Help Scout upmarket. Own iteration of ad copy, creative, bidding strategy, and budget allocation across paid search and display, and set the bar for how we drive both our horizontal motion for volume and our vertical motion for larger deals.
• Build the business case for new channels. Identify and evaluate new channel investments, paid social, affiliate, direct mail, OOH, and drive alignment with leadership on where to place new bets and how to measure them.
• Partner on pipeline outcomes. Work closely with Sales and RevOps to connect paid spend to pipeline and revenue, not just top-of-funnel volume, and make sure channel investment decisions reflect what's actually converting downstream.
• Partner to grow organic and paid in harmony. Work with content, social, SEO, and AEO to make sure paid and organic acquisition reinforce each other rather than compete for the same ground.
• Represent Help Scout's performance marketing point of view. Bring an informed perspective on where the paid landscape is heading, and use that expertise to keep Help Scout ahead of a crowded, competitive market.
• Own our presence in AI-driven discovery. As search shifts toward AI overviews and LLM-based answers, you'll define how Help Scout shows up in that landscape alongside traditional paid and organic search.
• Shape the future of the function. This is currently an individual contributor role with agency support. You'll build the roadmap for what performance marketing needs to look like over the next 12-18 months, including where headcount should come in as the motion scales.

Benefits

• Competitive salary and an internal, transparent salary formula based on market data
• Flexible time off – you choose the holidays and vacations that make sense for you
• 12 weeks of fully paid parental leave for all new parents, including adoption and foster care
• A home office stipend to help you get set up and productive
• A co-working stipend up to $300 a month if you choose to work out of your house
• A yearly professional development stipend of $1,800 to help you grow in your craft
• Top tier health insurance for you and your dependents (if in the U.S. or Canada)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed