Senior Director, Digital Experience & Performance

Cuyahoga Community College • Cleveland, OH

22h • Onsite

About The Position

Tri-C is investing in a new kind of digital leadership, one that puts the learner journey at the center of everything. The Director (Sr.) of Digital Experience & Performance is a newly created, high-impact role reporting directly to the Vice President & Chief Marketing Officer. This leader will be a builder and a strategist: someone who can envision a modern, learner-centered digital ecosystem and drive the execution needed to make it real. The work will directly advance Tri-C’s mission of expanding access, opportunity, and economic mobility across Northeast Ohio by removing barriers, strengthening engagement, and improving conversion at every stage of the learner journey. This role brings together digital strategy, performance marketing, lifecycle communications, user experience, and data-informed decision making, with a growing emphasis on AI-enabled personalization and automation. The Director will lead and grow a team currently composed of 3 - 4 people, with the mandate and CMO partnership to scale the function over time. It is a rare opportunity to define and build something significant at one of the nation’s largest community colleges and Ohio’s first.

Requirements

• Bachelor’s degree in marketing, digital strategy, business, or related field. Significant related experience may substitute for education.
• Minimum of ten (10) years of experience in digital marketing, performance marketing, or digital experience strategy.
• Minimum of three (3) years of managing and developing a team of direct reports.
• Demonstrated experience leading or significantly contributing to digital strategy, performance marketing, or conversion-focused initiatives with demonstrated results.
• Proven success owning and optimizing full-funnel performance (e.g., lead generation, conversion, enrollment, or revenue growth).
• Experience with CRM systems, marketing automation, and web analytics platforms (e.g., Google Analytics, Salesforce, etc.).
• Deep expertise in paid media, SEO/SEM, web strategy, UX, and marketing analytics.
• Strong leadership, communication, and cross-functional collaboration skills, including partnership with IT and technical teams.
• Ability to direct and evaluate digital marketing to ensure quality, consistency, and alignment with institutional priorities and brand standards.
• Strong interpersonal and influence skills with the ability to build relationships across the College.
• Ability to understand user behavior and journey design to optimize digital touchpoints.
• Ability to manage multiple priorities and initiatives in a deadline-driven environment.
• Ability to exercise sound judgment in sensitive and high-visibility communications situations.
• Demonstrated ability to understand and evaluate statistical information and turn findings into effective action, measurable outcomes, and continuous optimization.
• Strong project management skills with the ability to drive results.
• Ability to develop and maintain relationships with key contacts to enhance workflow and quality.
• Demonstrated curiosity and fluency with emerging digital and AI technologies, including the ability to evaluate, pilot, and scale tools that advance personalization, automation, and learner engagement.
• Possess sensitivity to appropriately respond to the needs of students and the community.

Nice To Haves

• Master’s degree
• Higher education experience, particularly in enrollment marketing or student lifecycle communications
• Experience with Salesforce Marketing Cloud, HubSpot, or comparable enterprise marketing automation platforms
• Demonstrated experience building or scaling a digital team or function, including defining roles and evolving team structure
• Experience evaluating or deploying AI tools for personalization, content optimization, or marketing automation

Responsibilities

• Leads the College’s digital experience strategy across all learner-facing touchpoints, ensuring a seamless, intuitive, and accessible user experience across web, mobile and platform environments.
• Designs, implements, and optimizes digital experiences across the website, CRM, and marketing automation platforms to reduce friction, improve usability, and increase learner conversion.
• Owns lifecycle digital communication strategy and governance, including audience segmentation, email cadence, automation, cross-channel orchestration, send prioritization, and contact policies to prevent over-saturation.
• Oversees performance marketing and channel strategy, including paid search, paid social, display, SEO, retargeting, and integration of earned, owned, and paid media to drive conversion.
• Leads experimentation and optimization efforts, including A/B testing, landing page and form optimization, and continuous scaling of high-performance campaigns.
• Partners across Marketing & Communications, including Brand & Portfolio Strategy and Strategic Communications & Content, and Creative Services to align targeting, messaging, creative, content, and channel execution with institutional priorities.
• Establishes KPIs and manages digital analytics, including dashboards, reporting, attribution modeling, and performance insights that translate data into actionable recommendations and foster a culture of data-informed decision making.
• Partners with recruiting, enrollment, and retention teams to ensure seamless lead capture, nurturing, and handoff processes.
• Oversees the College's web ecosystem and marketing technology stack, including the strategic direction, design, implementation, and optimization of the CMS, CRM, marketing automation, analytics platforms, and key tools such as SharePoint Online, Concept3D, Localist, and Eventbrite.
• Collaborates with ITS on platform architecture, integrations, data governance, security, and performance, and user experience, including alignment on My Tri-C Space design.
• Evaluates, implements, and optimizes digital technologies to advance personalization, automation, and overall digital performance.
• Ensures all digital platforms and content meet ADA and WCAG accessibility standards through proactive monitoring, issue resolution (SiteImprove), and partnership with ITS and content teams.
• Leads, develops, and grows a digital experience and performance team, with responsibility for defining team structure, setting clear goals, fostering accountability, and building a culture of experimentation and continuous improvement as the function scales.
• Ensures strong integration across CRM, web experience, and performance marketing to deliver a cohesive, conversion-focused digital ecosystem that supports institutional growth and reputation.
• Serves as a key strategic partner in advancing the beginning of the student journey and broader College priorities.
• Performs other duties as assigned

Benefits

• The final offer for the successful candidate is targeted to fall within this range but will be based upon an assessment of internal equity, the unit’s available budget, and the candidate’s qualifications in relation to the minimum and/or preferred job requirement(s).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior