Director, Global Digital Marketing Analytics (Performance & Optimization)

Sun Life • Toronto, ON

1d • CA$110,000 - CA$180,000 • Hybrid

About The Position

Reporting to the AVP, Global Digital Marketing & Marketing Technology, the Director, Global Digital Marketing Performance & Optimization drives enterprise-wide digital performance measurement, analytics, and data-driven insights. You will transform complex digital data into strategic business intelligence and compelling narratives that inform decision-making across the organization. This role establishes measurement frameworks and analytics capabilities that position data as a cornerstone of Sun Life's competitive digital advantage.

Requirements

• Bachelor's degree in Business, Data Science, Analytics, Digital Marketing, or related field
• 5+ years of enterprise digital analytics, measurement, or business intelligence experience
• 3+ years of proven people management and team leadership experience
• Experience in financial services, insurance, or regulated industries
• Advanced proficiency with digital analytics platforms (Adobe Analytics, or simlar)
• Advanced proficiency with experience optimization tools (Adobe Target, Medallia DXA, or similar)
• Experience with BI and data visualization tools (Tableau, Power BI, or similar)
• Strong understanding of marketing measurement, attribution modeling, and digital KPIs
• Exceptional communication and storytelling skills
• Demonstrated ability to influence global teams and operate in matrixed environments
• Strong project management; able to deliver complex initiatives

Nice To Haves

• Core Competencies Strategic thinking and business acumen
• Data analysis and interpretation
• Leadership and people development
• Communication and stakeholder management
• Change management and influence
• Project and portfolio management
• Technical literacy and continuous learning

Responsibilities

• Develop and execute comprehensive digital marketing measurement strategies aligned with business objectives
• Establish KPIs and metrics across digital channels (web, mobile, email, social media)
• Identify and drive optimization opportunities targeting measurable improvements in conversion rates, engagement, and ROI
• Lead data remediation initiatives to improve data quality and close analytics gaps
• Establish industry benchmarks and competitive analysis frameworks for financial services
• Develop and enforce measurement governance, standardization and tagging protocols across digital properties
• Monitor performance against KPIs and provide variance analysis with recommendations
• Ensure frameworks align with industry best practices and regulatory requirements
• Develop comprehensive dashboards and performance reporting across digital marketing touchpoints
• Implement automation to streamline recurring reporting and reduce manual processing
• Design interactive data visualizations using Tableau, Power BI, or similar platforms
• Build predictive models and self-service analytics capabilities to enhance decision-making
• Ensure measurement activities comply with privacy regulations
• Adhere to governance frameworks and controls for data collection, usage, and retention
• Partner with Privacy, Legal, and Compliance teams to maintain security standards
• Conduct regular audits of measurement and data handling practices
• Build, mentor, and develop a team of 2 direct reports
• Foster a culture of continuous learning and analytics excellence
• Establish a Center of Excellence for Digital Marketing Measurement and Communities of Practice
• Serve as an internal thought leader on digital analytics and measurement best practices
• Leverage generative and agentic capabilities to enhance/augment measurement, analysis and reporting capabilities
• Build and maintain relationships with internal clients, partners, and external vendors
• Collaborate cross-functionally (IT, Marketing, CX, Business, Privacy, Compliance)
• Deliver projects and initiatives on time and within budget

Benefits

• A competitive salary and bonus program, based on market scale
• A flexible group insurance program starting on your first day of work to meet your needs and those of your family.
• Time off that allows you to focus on the moments that matter most.
• 20 vacation days per year.
• Our Share Ownership Program gives you the opportunity to invest in Sun Life while benefiting from employer matching contributions.
• A warm, supportive, and inclusive culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director