Senior Director, Field Marketing, Americas

Genesys•Durham, NC

22h•Hybrid

About The Position

As Senior Director, Field Marketing, Americas, you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership, you will define and execute the regional go-to-market strategy, drive enterprise growth, and accelerate expansion in key markets—particularly across Latin America. This role serves as a critical link between global strategy and regional execution, serving as the bridge between Programs teams and regional field execution, ensuring campaigns are localized and activated in-market. You will shape how marketing drives pipeline creation, account engagement, and customer growth across segments, territories, and priority accounts. Operating with a high degree of autonomy and executive visibility, you will influence regional strategy, investment decisions, and performance outcomes. At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent, data-driven impact across diverse and high-growth markets. This role reports to the VP Demand Generation, Americas.

Requirements

15+ years of experience in field marketing, demand generation, or regional marketing with 7+ in a leadership role within enterprise B2B technology environments
Proven track record of owning and driving pipeline growth and marketing impact on revenue in complex sales environments
Experience leading and scaling high-performing, multi-regional marketing teams
Strong partnership with senior Sales leadership, with demonstrated ability to influence go-to-market strategy and business outcomes
Deep understanding of enterprise and commercial sales motions, including account-based marketing strategies
Ability to operate at both strategic and operational levels, translating vision into execution with measurable results
Strong analytical mindset, with experience leveraging data to drive decision-making and performance optimization
Excellent executive presence, communication, and stakeholder management skills
Experience managing significant regional marketing budgets and driving accountability for ROI
Ability to lead through complexity and change in a fast-paced, high-growth environment
Bachelor’s degree in Marketing, Business, or a related field

Nice To Haves

Experience leading marketing efforts in Latin America, including understanding of regional market dynamics, localization strategies, and cross-cultural team leadership
Experience in customer experience, contact center, AI, or cloud-based technology solutions
Familiarity with global go-to-market models and regional localization strategies
Experience working with Salesforce and marketing automation platforms
Strong analytical and operational mindset with experience using data to inform strategic decisions
MBA or advanced degree preferred

Responsibilities

Own the Americas marketing contribution to pipeline and bookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments
Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives
Establish clear performance metrics and forecasting inputs, providing visibility into pipeline health and marketing impact to executive leadership
Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives
Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs
Define and operationalize account-based and segment-specific marketing strategies, with a focus on high-value account engagement and pipeline acceleration
Partner with regional Sales and cross-functional teams to prioritize markets, align on growth opportunities, and ensure effective marketing support across growth countries and segments
Lead the execution of the Latin America field marketing strategy, translating global and regional priorities into localized, in-market programs that drive pipeline and growth
Build and scale in-region marketing execution capabilities, ensuring strong local activation, cultural relevance, and alignment with market dynamics
Oversee the planning and execution of integrated, multi-channel marketing programs that drive demand, engagement, and customer growth
Ensure consistency in strategic approach while enabling flexibility and localization across regions
Partner with global marketing to adapt and scale campaigns and ensure consistency across markets
Drive alignment across Sales, Sales Development (BDR/SDR), Partner Marketing, and Customer Success to deliver full-funnel impact from pipeline creation through to expansion
Collaborate with global and regional stakeholders to deliver cohesive, high-impact customer experiences
Align closely with BDR teams to improve pipeline creation, lead conversion, and regional performance
Lead, develop, and scale a high-performing field marketing team, fostering a culture of accountability, innovation, and continuous improvement
Design and evolve the Americas field marketing operating model, including organizational structure, planning processes, and ways of working
Establish and manage regional planning rhythms, including annual planning, quarterly business reviews, and budget allocation
Own regional marketing performance measurement, including pipeline creation, marketing influence, conversion metrics, and return on investment
Leverage data and insights to continuously optimize strategy, inform investment decisions, and identify new growth opportunities
Provide executive-level reporting on regional performance, market trends, and strategic recommendations