Regional Marketing Director, Americas

Tate & Lyle • Hoffman Estates, IL

9h • Hybrid

About The Position

About This Role: The Regional Marketing Director is responsible for defining, leading and executing marketing strategies and initiatives that accelerate commercial and customer growth as defined by the Regional Growth Strategy. In partnership with the Regional Commercial and Technical Leadership, the role is accountable for marketing strategy, budget and value propositions, delivered through an annual marketing execution plan, measured by relevant demand generation/ customer success metrics. This is a leadership role in all aspects as a key member of the Regional LT, and leading and developing a team of x Marketers. Additionally, the role works in close partnership with peers in Global Marketing (Platform and CoE) for fully effective and efficient end to end Marketing execution as a competitive advantage in the marketplace, requiring not just a Regional customer first mindset, but an enterprise wide ownership of and influence on marketing demand generation in the short and longer term. Preference is for someone to based out of Atlanta or Chicago, near Tate & Lyle offices. Hybrid work schedule. Accountabilities: Lead and Own Regional Marketing Strategy Sets 3Y Marketing Strategy; drivers, priorities, resource and capabilities required. Identifies unmet customer/market needs and opportunities for growth requiring global prioritisation/input eg npd, chassis and campaigns Responsible for proposing the annual Marketing investment within 3Y strategy, balancing short and long term pipeline build Ensures President and Regional LT are aligned to Marketing Strategy and works with these partners to gain support, influence priorities and make necessary in-flight trade offs. Deliver compelling growth drivers and initiatives for customers, through category and applications Using insight, partner with TS, Sales and Global Marketing to define value creation opportunities for regional category deployment, subsequently lead creation of limited new value propositions by category In partnership with Regional TS and relevant Global Functions, strengthen and/or tailor globally owned npd and chassis value propositions to execute at speed in region Define an 18 month rolling category programme (not strategy) for execution and to build capability in Sales Bring marketing and category knowledge, including face to face, to key strategy accounts as per the customer segmentation undefined Lead, execute and measure annual Marketing Plan Owns and delivers the Regional Marketing plan, activities and content, making choices on relevant channels, while measuring relevant KPIs on spend Regionalises Global Campaign narratives and assets within Regional Marketing Plan for efficiency and effectiveness, where possible, takes learnings from other regions to enable speed to customer vs creation of regional specific assets where additional benefit is limited Owns and leverages the marketing budget against agency partnerships, impactful single properties (eg Tradeshows, Sponsorships) and balances with always on digital and PR Sponsors the tracking of competitor activity; key messages, marketing mix, specific events / campaigns Manage and Raise Overall Marketing Capability Responsible for developing direct reports in marketing functional capability Serves as a key member of the Global Marketing Leadership team involved in delivery of T&L B2B Marketing Academy and appropriate initiatives that elevate marketing standards and outcomes across the business

Requirements

• Significant experience in Brand, Marketing and Communications roles including Marketing Strategy leadership positions.
• B2B experience is advantageous, as is also experience in the Food and Beverage industry
• Broad experience across the Marketing discipline from strategy, positioning, asset creation and execution, measurement and evaluation and developing marketing capability in others.
• Proven delivery of Marketing Strategy and complex multi-channel execution, with expertise in digital first marketing
• Has created and led high performing and impact marketing teams/functions and capability in matrix organisations
• Consistent evidence of commercial wins through successful Marketing and Sales interface and partnerships
• Ability to influence multiple stakeholders (with varying degrees of marketing experience) within a complex organization.
• Excellent communication and collaboration skills leading to reputation as a highly influential senior leader

Responsibilities

• Lead and Own Regional Marketing Strategy Sets 3Y Marketing Strategy; drivers, priorities, resource and capabilities required.
• Identifies unmet customer/market needs and opportunities for growth requiring global prioritisation/input eg npd, chassis and campaigns
• Responsible for proposing the annual Marketing investment within 3Y strategy, balancing short and long term pipeline build
• Ensures President and Regional LT are aligned to Marketing Strategy and works with these partners to gain support, influence priorities and make necessary in-flight trade offs.
• Deliver compelling growth drivers and initiatives for customers, through category and applications
• Using insight, partner with TS, Sales and Global Marketing to define value creation opportunities for regional category deployment, subsequently lead creation of limited new value propositions by category
• In partnership with Regional TS and relevant Global Functions, strengthen and/or tailor globally owned npd and chassis value propositions to execute at speed in region
• Define an 18 month rolling category programme (not strategy) for execution and to build capability in Sales
• Bring marketing and category knowledge, including face to face, to key strategy accounts as per the customer segmentation undefined
• Lead, execute and measure annual Marketing Plan
• Owns and delivers the Regional Marketing plan, activities and content, making choices on relevant channels, while measuring relevant KPIs on spend
• Regionalises Global Campaign narratives and assets within Regional Marketing Plan for efficiency and effectiveness, where possible, takes learnings from other regions to enable speed to customer vs creation of regional specific assets where additional benefit is limited
• Owns and leverages the marketing budget against agency partnerships, impactful single properties (eg Tradeshows, Sponsorships) and balances with always on digital and PR
• Sponsors the tracking of competitor activity; key messages, marketing mix, specific events / campaigns
• Manage and Raise Overall Marketing Capability
• Responsible for developing direct reports in marketing functional capability
• Serves as a key member of the Global Marketing Leadership team involved in delivery of T&L B2B Marketing Academy and appropriate initiatives that elevate marketing standards and outcomes across the business

Benefits

• Medical, Dental, Vision coverages
• Paid time off package, including vacation, sick time, and 16 weeks of paid parental leave
• 401K with company match
• Company paid life insurance
• Additional benefits at not cost to employee such as: Lifestyle Spending Account, Identity Theft protection, Employee Assistance Program, telemedicine and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed