Director Digital Marketing Americas

MiniMed•Los Angeles, CA

About The Position

The Director of Digital Marketing, Americas is the primary regional leader responsible for the operational success and commercial impact of our digital ecosystem. While global platforms and transformation roadmaps are established by the Global Center of Excellence (COE), this role is the critical bridge that ensures those tools are effectively deployed, localized, and optimized to drive growth across the Americas. You will lead the regional execution of an end-to-end digital strategy, ensuring that every global capability is leveraged to its full potential to improve the lives of people living with diabetes.

Requirements

Bachelor’s Degree with 10+ years of marketing, sales, or program management experience and 7+ years of direct people leadership experience OR Masters Degree with 8+ years of marketing, sales, or program management experience and 7+ years of direct people leadership experience

Nice To Haves

MBA or other Advanced Degree
Experience managing teams through matrixed organizational structures.
Proven ability to drive results in a "Global/Regional" model where tools and strategy are centralized, but execution is localized.
Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area.
Strong sales orientation and experience partnering with field-based sales forces.
Familiarity with HIPAA/GDPR and the complexities of digital marketing in a highly regulated healthcare environment.

Responsibilities

Lead the regional adoption and execution of digital strategies, ensuring paid media, social, and automated channels are tailored to the nuances of the Americas market.
Manage the regional implementation and day-to-day performance of the enterprise stack. You ensure regional teams are fully utilizing marketing automation tools.
Define and optimize the regional processes required to feed content, data, and campaigns into global platforms, maximizing speed-to-market and efficiency.
Establish regional KPIs and success metrics that align with global standards. You will track and report on the effectiveness of digital initiatives, providing the region with a clear view of ROI and business impact.
Act as the voice for the Americas, providing structured feedback and data-driven insights to influence future global enhancements and roadmaps.
Turn regional performance data into optimization strategies, ensuring that digital tactics are continuously refined to meet local patient and provider needs.
Maintain a high-cadence partnership with the Global Digital COE to ensure regional alignment on roadmaps, compliance, and metric definitions.
Partner with regional Sales and Product leadership to ensure digital activities are tightly integrated with commercial goals and local product launches.
Foster a culture of excellence within the Americas region, ensuring global best practices are shared, understood, and scaled across local teams.